Senior Field Marketing Manager

Accountabilities

• Own and execute the regional field marketing strategy aligned with pipeline, revenue, and territory objectives.

• Partner closely with Sales and Account Executives to build account-based marketing (ABM) programs and joint territory plans.

• Plan and deliver high-impact field programs including trade shows, executive roundtables, roadshows, and customer events.

• Drive measurable pipeline generation and ensure strong attribution, follow-up, and ROI tracking across all field initiatives.

• Collaborate with Product Marketing, Growth, Content, Brand, and Digital teams to ensure consistent messaging and integrated campaigns.

• Manage field marketing KPIs, reporting, forecasting, and optimization using tools such as Salesforce and Marketo.

• Own budget management, vendor coordination, and operational execution to ensure scalable and high-quality program delivery.

• Represent the organization at key industry events and support regional growth initiatives through frequent travel.

Requirements

• 7-10 years of experience in B2B SaaS marketing with a strong focus on field marketing, demand generation, or regional marketing.

• Proven track record of driving pipeline and revenue impact through events, ABM programs, and integrated campaigns.

• Strong experience partnering with enterprise or mid-market Sales teams and influencing senior sales stakeholders.

• Deep understanding of field marketing strategy, execution, and optimization beyond event logistics.

• Strong analytical mindset with experience using Salesforce, Marketo, and related platforms to measure and improve performance.

• Excellent project management, organization, and cross-functional collaboration skills in fast-paced environments.

• Ability to operate with a hands-on, resourceful, and execution-driven mindset in high-growth settings.

• Experience in Media & Entertainment, SaaS, or related technology sectors is a plus.

• Comfort using AI tools and automation to improve marketing efficiency and execution.

Benefits

• Competitive salary with equity/stock options.

• Comprehensive health, dental, and vision insurance coverage.

• Flexible paid time off and strong work-life balance support.

• Opportunity to work in a high-growth, hyper-scaling startup environment.

• Exposure to global enterprise customers and industry-leading brands.

• Remote-friendly and flexible working model across regions.

• Professional growth opportunities in a fast-expanding marketing organization.

• Direct impact on revenue generation and strategic business outcomes.

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