Pessoa Analista de Growth Senior

Accountabilities

• Manage and optimize paid media strategies across Google Ads, Meta Ads, and LinkedIn Ads, ensuring efficient budget allocation and measurable impact on pipeline and revenue outcomes.

• Design and execute structured experimentation programs, including A/B testing across landing pages, creatives, and funnels to improve conversion rates across the entire acquisition journey.

• Own web analytics and tracking governance using GA4 and Google Tag Manager, ensuring data accuracy, event integrity, and reliable attribution for decision-making.

• Continuously monitor and optimize key growth metrics such as CAC, CPL, ROAS, LTV, and lead qualification rates, focusing on lead quality and business impact rather than volume alone.

• Build dashboards and executive reports supported by automation and data tools, transforming raw data into clear insights and actionable recommendations for leadership.

• Partner closely with Sales, RevOps, and BDR teams to improve lead quality, pipeline health, and alignment between marketing acquisition and revenue generation.

Requirements

• Solid experience in Growth, Performance Marketing, or Acquisition roles, preferably in B2B or SaaS environments with measurable revenue impact.

• Strong hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads, including campaign structuring, optimization, and performance analysis.

• Advanced knowledge of GA4 and Google Tag Manager, with experience ensuring tracking accuracy and data consistency across funnels.

• Proven experience applying experimentation frameworks and A/B testing methodologies to improve conversion and business outcomes.

• Strong analytical capability with proficiency in spreadsheets and familiarity with data visualization tools to support decision-making.

• Business-oriented mindset with strong ownership, focusing on revenue impact rather than vanity metrics such as traffic or lead volume.

• Strong communication skills and ability to collaborate across technical and commercial teams in a fast-paced environment.

Benefits

• Competitive compensation aligned with market standards

• 100% remote work model with flexibility and autonomy

• Health and dental insurance for employee well-being

• Meal or food allowance support

• Home office support to improve remote work setup

• Paid time off and additional wellness-oriented benefits

• Learning and development support, including courses and training platforms

• Well-being and work-life balance initiatives such as flexible schedules and wellness programs

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1