Marketing Manager, Platform

Accountabilities:

• Support execution of the platform marketing strategy by creating compelling assets such as flyers, posters, emails, and digital marketing collateral.

• Write clear, engaging copy aligned with product positioning and messaging to support adoption and user engagement.

• Promote new platform features and updates in collaboration with product managers and cross-functional stakeholders.

• Plan and support community engagement initiatives, including contests, events, and user-focused activations.

• Organize and host events for educators, influencers, and decision-makers to strengthen platform adoption and loyalty.

• Support sales enablement efforts by contributing to training materials and internal communication resources.

• Collaborate with marketing and product teams to improve engagement, optimize the demand funnel, and strengthen user retention.

• Gather user feedback and advocate for customer needs to inform product and marketing improvements.

Requirements:

• 3+ years of experience in marketing, education, edtech, or a related field.

• Bachelor’s degree or equivalent professional experience.

• Strong written and verbal communication skills with the ability to simplify complex product concepts.

• Excellent organizational and project management abilities in fast-paced environments.

• Experience creating marketing content and campaigns, ideally in digital or education-focused settings.

• Ability to collaborate cross-functionally with product, sales, and marketing stakeholders.

• Comfortable working in a self-directed, agile environment with shifting priorities.

• Nice to have: familiarity with K-12 education platforms, experience analyzing marketing data, video editing skills, or experience in DTC-style campaign creation.

Benefits:

• Competitive annual salary range of $82,000, $85,000 USD.

• Eligibility for annual discretionary bonus based on individual and company performance.

• Comprehensive benefits package including health, dental, vision, and mental health coverage.

• 401(k) retirement plan and employer contributions.

• Paid time off, parental leave, and paid holidays.

• Access to learning and professional development programs.

• Remote-first work environment with opportunities for collaboration and in-person engagement when needed.

• Inclusive workplace culture focused on creativity, collaboration, and continuous improvement.

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