Klaviyo Email & SMS Marketing Manager, E-Commerce

Accountabilities:

• Email & SMS Strategy: Own the end-to-end email and SMS marketing strategy and execution in Klaviyo, with a focus on customer engagement, repeat purchases, retention, and revenue growth.

• Campaign Management: Build, schedule, launch, test, and optimize promotional campaigns aligned with commercial priorities, product launches, promotions, and key selling periods.

• Lifecycle Automation: Create, manage, and continuously improve automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.

• Audience Segmentation: Develop meaningful audience segments based on customer behavior, purchase history, engagement, lifecycle stage, and other relevant customer signals.

• Campaign Calendar: Own and maintain campaign calendars to coordinate messaging around promotions, launches, seasonal opportunities, and important commercial moments.

• Cross-Functional Collaboration: Partner with creative and e-commerce teams to develop effective messaging, offers, campaign concepts, and supporting marketing assets.

• Testing & Optimization: Plan and execute A/B tests across subject lines, content, offers, timing, audiences, and other campaign variables to improve performance.

• Deliverability & List Health: Monitor email and SMS deliverability, audience quality, engagement, and list health while following relevant compliance and deliverability best practices.

• Performance Analytics: Track and analyze revenue, conversion, open, click, engagement, and retention metrics to evaluate campaign and lifecycle performance.

• Continuous Improvement: Use performance data and customer insights to identify opportunities, refine strategies, and continuously improve email and SMS effectiveness.

Requirements

• Klaviyo Expertise: Strong hands-on experience using Klaviyo to manage email and SMS marketing programs, campaigns, automation, segmentation, and optimization.

• E-Commerce Experience: Proven experience in email and SMS marketing within e-commerce, DTC, consumer products, retail, or a closely related environment.

• Lifecycle Marketing: Demonstrated experience building sophisticated automated flows and customer journeys across different stages of the customer lifecycle.

• Segmentation & Personalization: Strong understanding of audience segmentation, personalization, behavioral targeting, and retention-focused lifecycle marketing.

• Performance Analysis: Comfortable analyzing revenue, conversion, open rates, click-through rates, engagement, retention, and other marketing performance metrics.

• A/B Testing: Experience designing, executing, and interpreting A/B tests to optimize campaigns, messaging, offers, timing, and audiences.

• Marketing Judgment: Strong copywriting, merchandising, promotional, and commercial instincts, with the ability to connect creative execution to business outcomes.

• Deliverability: Solid understanding of email and SMS deliverability, list health, compliance, and best practices for maintaining strong engagement and sender performance.

• Analytical Mindset: Data-driven and comfortable using campaign performance insights to make decisions and continuously refine marketing programs.

• Execution & Ownership: Highly hands-on, organized, proactive, and capable of independently managing multiple campaigns, flows, and priorities in a fast-moving environment.

• Communication: Strong collaboration and communication skills, with the ability to work effectively with creative, e-commerce, and other cross-functional stakeholders.

• Consumer Products: Previous experience marketing consumer products is a plus.

Benefits

• Work Model: Fully remote position.

• Employment: Full-time opportunity.

• Flexibility: Remote-first working environment designed to support flexibility and autonomy.

• Global Collaboration: Opportunity to work with distributed teams and contribute to e-commerce marketing initiatives across an international environment.

• Professional Growth: Exposure to advanced lifecycle marketing, customer segmentation, automation, experimentation, analytics, and e-commerce growth strategies.

• Impact: Direct ownership of email and SMS initiatives with a clear connection to customer retention, repeat purchases, and revenue performance.

• Additional Benefits: Salary, healthcare, paid leave, and other employee benefits may be provided according to the partner company’s applicable policies.

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