Growth Marketing Lead (Contractor/Fractional)

Accountabilities:

In this role, you will define and execute a comprehensive growth marketing strategy while optimizing performance across multiple acquisition and engagement channels to drive qualified pipeline and measurable business impact.

• Develop and execute a multichannel growth strategy aligned with revenue goals, pipeline targets, and market priorities

• Translate business objectives into actionable demand generation plans across paid media, SEO, lifecycle, webinars, events, and partner marketing

• Build and optimize conversion-focused website journeys, landing pages, and campaign funnels to improve lead quality and engagement

• Design and scale experimentation frameworks to identify high-performing channels and optimize marketing spend

• Collaborate with Sales, RevOps, and Partnerships teams to improve attribution, pipeline visibility, and campaign effectiveness

• Lead conference, event, and partner-driven growth initiatives with clear tracking of ROI and pipeline contribution

• Establish performance dashboards and reporting frameworks to monitor funnel health, CAC, conversion rates, and ROI

• Leverage AI tools and automation to improve marketing efficiency, experimentation velocity, and insight generation

Requirements: Candidates should bring deep experience in B2B growth marketing, with a proven ability to build and scale demand generation systems in complex, data-driven environments.

• 8-12+ years of experience in B2B growth marketing, demand generation, or revenue marketing roles

• Proven track record of driving qualified pipeline and revenue impact, not just lead volume or traffic

• Strong expertise across multiple growth channels including paid search, paid social, SEO/AEO, email, webinars, events, ABM, and partner marketing

• Hands-on experience with marketing automation and CRM platforms such as HubSpot, including attribution, segmentation, and lead scoring

• Strong analytical skills with experience in funnel optimization, conversion rate improvement, and performance measurement

• Ability to design and execute structured experiments with clear hypotheses and success metrics

• Excellent cross-functional communication skills with the ability to influence senior stakeholders without direct authority

• Experience in healthcare SaaS, digital health, or other regulated and complex B2B environments is highly preferred

• Strong strategic thinking paired with hands-on execution capability in fast-moving environments

• Comfort working in mission-driven organizations where impact and performance are closely connected

Benefits:

• Contractor engagement with a competitive rate of $100/hour

• Fully remote work flexibility within the United States

• Opportunity to lead high-impact growth strategy in a mission-driven healthcare technology environment

• Exposure to senior leadership and cross-functional strategic decision-making

• Hands-on ownership of multichannel growth initiatives and performance outcomes

• Ability to shape demand generation systems that directly support improved healthcare access and equity

• Flexible, independent contractor arrangement (no employee benefit package included)

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1