B2B Marketing Associate Account Director

Accountabilities:

• Manage a portfolio of 4-6 B2B client accounts, acting as a primary day-to-day strategic partner and ensuring marketing efforts remain aligned with business objectives.

• Lead weekly client calls for larger accounts and support project-management-led calls for smaller accounts while maintaining ownership of the overall performance narrative.

• Translate strategic diagnostic and roadmap outputs into clear weekly account priorities and identify when execution begins to drift from the agreed strategy.

• Monitor key B2B pipeline metrics, including lead quality, MQL-to-SQL conversion, cost per lead, funnel contribution, and other relevant indicators, proactively surfacing risks and opportunities.

• Coordinate paid media, SEO, content, and account-based marketing teams around a unified account strategy and consistent business priorities.

• Partner directly with client marketing stakeholders to align on ideal customer profiles, campaign priorities, reporting expectations, and performance goals.

• Support quarterly strategic planning, renewal preparation, and service expansion discussions in partnership with senior account leadership.

• Build strong, multi-level client relationships and contribute to high client retention across the assigned portfolio.

• Use performance and client intelligence tools consistently to identify issues before they become client concerns and maintain required reporting and engagement cadences.

• Leverage AI-powered technologies and internal marketing platforms to improve business processes, analysis, efficiency, and client outcomes.

• Translate complex performance data into clear narratives, recommendations, and next steps for both clients and internal teams.

• Contribute to portfolio-level performance objectives, including expansion-to-churn ratio, net recurring revenue, client satisfaction, service expansion pipeline, and strategic certification metrics.

Requirements

• 4-7 years of experience in B2B marketing, client services, account strategy, or a related field, with meaningful experience managing client relationships.

• Strong understanding of B2B pipeline metrics and the ability to confidently lead conversations around MQLs, SQLs, CPL, win rates, CAC, and funnel performance.

• Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems, including how they connect marketing activity to reporting and pipeline data.

• Comfortable presenting to and communicating with VP- and Director-level client stakeholders.

• Cross-channel marketing fluency across paid media, SEO, content, and ABM, with the ability to identify performance gaps even when not directly responsible for every channel.

• Demonstrated understanding of B2B marketing environments and the sales-cycle dynamics that differentiate them from consumer marketing.

• Strong written and verbal communication skills, with the ability to turn performance data into a concise, compelling business narrative.

• Strong client relationship management skills and the ability to build trust with stakeholders across marketing and sales teams.

• Strategic thinking combined with strong organizational and project-management capabilities.

• Ability to work collaboratively across cross-functional teams while maintaining ownership of client outcomes.

• Comfortable using AI-enabled marketing technologies and data-driven tools to improve analysis, workflows, and decision-making.

• Proactive, analytical, and commercially minded approach to identifying growth opportunities and resolving performance challenges.

Benefits

• Base salary paid in USD plus commission opportunities.

• Unlimited time off available from day one.

• Flexible work model with fully remote, in-office, or hybrid options.

• $50 per month healthcare stipend to support healthcare or insurance costs.

• National holidays plus two mental health recharge days per year.

• Career progression and leadership opportunities within a rapidly growing organization.

• Ongoing personal and professional development programs.

• Quarterly awards recognizing outstanding performance, including potential prize money.

• Opportunities to participate in diversity, equity, and inclusion initiatives.

• Exposure to B2B marketing strategy, pipeline optimization, ABM, cross-channel growth, and AI-enabled marketing technology.

• Opportunities to work closely with senior client stakeholders and develop strategic account leadership skills.

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