The Challenge
Jeitto has been disrupting Brazilian fintech for 11+ years with lightning-fast credit approvals. You'll own the entire engagement and LTV machine-designing experiments, optimizing retention funnels, and scaling personalized journeys that keep users coming back for more.
Your Mission
Design and launch 3-4 A/B tests on engagement triggers with statistical rigor, targeting +5% uplift in 30-day retention
Map and document full customer lifecycle-identify top 3 retention bottlenecks and present hypotheses to leadership
Establish baseline metrics across CRM campaigns and automations; audit segmentation quality with Risk & Credit teams
Build working relationship with Product, Engineering, and Data teams; establish weekly sync cadence for cross-sell experiments
Own and scale 1-2 winning retention campaigns, achieving measurable LTV impact (+10-15% target) and cost-efficiency gains
Implement 3+ personalized lifecycle nurture workflows (onboarding, cross-sell, win-back) across CRM channels
Reduce churn by refining customer segmentation with advanced risk profiling; document repeatable segmentation playbook
Present quarterly growth results to exec team with clear ROI on test investments; build culture of experimentation across org
KPIs You'll Own
LTV (Lifetime Value)
Track total revenue per user over their lifecycle; this is your primary north star metric.
30-Day & 90-Day Retention Rate
Measure repeat usage and engagement velocity across credit/consumption products.
Cross-Sell & Upsell Conversion Rate
Track percentage of eligible customers moving to higher-value products.
Churn Rate by Cohort
Identify which segments and acquisition sources churn fastest; segment by risk profile.
Test Velocity & Statistical Significance
Number of validated A/B tests launched per month with proper sample sizes and p-value rigor.
Campaign ROAS (Return on Ad Spend)
ROI on retention marketing spend across email, push, and SMS channels.
Tools & Stack
Your Team
Your Manager
Growth/Product Leadership (likely Growth Director or VP Product)
Current Team
Growth team, CRM specialists, Data analysts, Product and Engineering counterparts, Risk & Credit team
New specialist role to scale retention and LTV execution
The Package
Salary
R$120K-R$180K base
Remote
On-site in São Paulo, SP, Brazil (Full-time)
Benefits & Perks
Company Intelligence
Jeitto is an 11+ year old Brazilian fintech that approves credit 2x faster than competitors. They combine 400+ factors to deliver instant loans via CPF + mobile, targeting underserved consumers doing a lot with little. Their mission: make financial services accessible and remove friction.
Founded
2013
Culture
Fast-paced, urgency-driven, outcome-focused. Motto: 'Dar um jeito é pra hoje' (Making it happen today).
Is This Role For You?
- You've shipped growth experiments in fintech or high-velocity tech and proven 10%+ retention/LTV gains
- You live in SQL, A/B test methodology, and statistical rigor-no vanity metrics allowed
- You thrive translating messy data into business stories and selling hypotheses to skeptical stakeholders
- You want ownership of a full retention/engagement funnel, not just campaign execution
- You speak Portuguese or are willing to work in Portuguese-speaking teams (helpful but not required)
- You've only done email marketing or CRM automation without deeper growth experimentation and LTV optimization
- You prefer dashboards over diving into raw data-you need to code or query, not just click buttons
- You need remote flexibility-this is full on-site in São Paulo
- You're new to fintech and uncomfortable navigating credit risk, regulatory nuance, or financial products
Interview Process
Initial Screening
Brief conversation with recruiter on growth background, fintech experience, and remote/location fit
Growth Case Study
Walk through a past retention or LTV project: hypothesis, test design, results, and learnings
Technical & Analytical Deep Dive
SQL query discussion, A/B test sample size calculation, segmentation approach, and data interpretation
Cross-Functional Conversation
Meet with Product, Data, or CRM lead to assess collaboration style and problem-solving approach
Leadership Alignment
Final round with Growth Director or VP Product on strategy, OKRs, and long-term vision fit
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Growth Strategy Manager- Italian speaker
FeverUp • Madrid
Lead Field Marketing Specialist - B2C
Vtex • São Paulo
Analista de Redação GEO e Inbound Júnior | Marketing
C6 Bank • São Paulo, Brazil
Pessoa Analista de Dados Pleno | Aquisição
Jobgether • Brazil
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.