Senior Marketing Manager

Department:

Corporate Marketing

Location:

Chile

Description

We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Chile.

What you will do:

• Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace
• Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding
• Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines.
• Supervise and refine creative materials to ensure all marketing activities resonate with the local audience.
• Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams.
• Develop and execute strategic partnerships with local brands to enhance market impact
• Implement a test-and-learn approach to identify scalable, growth-driving initiatives.

What we expect from you:

• 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
• Experience in working with multi-cultural teams, preferably in a matrix structure
• Experience working with a mobile product, preferably ride-hailing or similar tech industry
• Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
• Hands-on project management experience, including agency management and direct involvement in tasks when needed
• Ability to develop market insights and marketing strategy and analyze campaign effectiveness
• Strong data and analytical skills
• Spanish and English on a fluent level

What we offer:

• Be part of a growing and innovative company with a unique approach to ride-hailing
• Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
• Have the opportunity to make a significant impact on the company and the industry as a whole
• Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
• Competitive salary
• Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company