The Challenge
Build North America's growth engine for a fast-rising FemTech DTC brand. You'll own the complete funnel-from brand narrative to Shopify conversion-reporting directly to the CEO with full P&L accountability.
Your Mission
Audit current North American marketing stack and identify quick wins in Meta/TikTok spend efficiency; target 15-20% ROAS improvement
Establish baseline LTV metrics and build Klaviyo lifecycle segmentation for stress management and sleep optimization cohorts
Launch 3-5 narrative A/B tests across female personas to identify highest-converting brand storytelling angles
Map out brand positioning and clinical credibility strategy (MD endorsements, FDA/FTC compliance) for launch readiness
Scale North American revenue to 2x baseline through optimized paid acquisition (Meta/TikTok) and lifecycle retention
Build and onboard 4-6 person local marketing team; establish SOPs for KOL/KOC partnerships and PR campaigns
Execute 2 major GTM campaigns (new product launch + industry event presence like CES) with full integrated brand execution
Establish monthly P&L accountability; deliver $XXX pipeline contribution with documented ROAS, CAC, and LTV metrics
KPIs You'll Own
DTC Revenue (North America)
Monthly and quarterly revenue from Shopify and owned channels; target 2x growth within 12 months.
ROAS (Return on Ad Spend)
Blended ROAS across Meta and TikTok paid campaigns; aim for 3x+ efficiency.
Customer LTV:CAC Ratio
Lifetime value to customer acquisition cost; target 3:1 or higher.
Lifecycle Engagement Rate
Email/SMS open and click-through rates via Klaviyo; track retention by persona cohort.
Market Share (FemTech DTC)
Estimated share of addressable North American FemTech DTC market; establish baseline and growth trajectory.
Tools & Stack
Your Team
Your Manager
VP & Head of North America / CEO
Current Team
No existing team mentioned; you'll be building from scratch
New role with full hiring authority to build 4-6 person marketing team
The Package
Salary
$180K-$240K base
Variable
Performance bonus structure likely tied to revenue/ROAS targets (typical 20-30% for director-level DTC)
Equity
Not mentioned; negotiate with CEO/board
Remote
On-site in San Francisco Bay Area; full-time
Benefits & Perks
Company Intelligence
HiredChina.com (国际人才招聘网) is a FemTech/DTC company with a 'Warm & Empowering' brand narrative targeting female wellness (stress management, sleep optimization, etc.). They're expanding aggressively into North America and seeking a director-level growth leader to own 0-to-1 market entry.
Culture
Data-driven, narrative-focused, compliance-conscious (FDA/FTC); emphasis on clinical credibility and cultural nuance.
Is This Role For You?
- You've scaled DTC brands to $10M+ ARR and can articulate the tactics that drove 2x+ growth
- You're fluent in Meta/TikTok paid mechanics and have built Klaviyo lifecycle programs that actually move LTV metrics
- You thrive owning full-funnel accountability-from brand narrative to Shopify checkout-and love A/B testing storytelling
- You have deep expertise in FemTech, HealthTech, or premium wellness categories and understand regulatory (FDA/FTC) complexity
- You're excited to build a team and establish systems while maintaining hands-on creative direction
- You prefer agency/consulting models or collaborative leadership over autonomous P&L ownership
- You're not a U.S. Citizen or Green Card holder (visa sponsorship not mentioned; hard requirement stated)
- You lack 5+ years of hands-on DTC website management and paid media optimization experience
- You're uncomfortable with early-stage ambiguity or reporting directly to a CEO with aggressive growth targets
Interview Process
Initial Screen
Likely phone call with VP/CEO to validate DTC background, FemTech expertise, and cultural fit.
Deep Dive: Growth Case Study
Present a 2x growth project you led-metrics, channel mix, narrative strategy, and lessons learned.
Paid Media & LTV Assessment
Walk through your approach to Meta/TikTok optimization and Klaviyo segmentation; discuss ROAS and CAC targets.
Brand & Narrative Workshop
Collaborate on A/B testing strategy for female wellness personas; demonstrate creative problem-solving.
CEO/Board Final
Final conversation with CEO to confirm P&L ownership, team-building vision, and 12-month roadmap.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.