The Challenge
Headway has built a network of 60,000+ therapists accepting insurance, serving 1M+ patients. As Director of Product for Provider Growth, you'll own the entire provider funnel—from acquisition to activation—and drive the product strategy that scales affordable mental healthcare access across America.
Your Mission
Map and audit the full provider funnel (leads, intake, credentialing, onboarding, activation) with clear conversion metrics and drop-off analysis
Define and validate the top 3 high-impact optimization opportunities in onboarding or referrals with data-driven experiments
Build alignment with cross-functional leaders (Design, Engineering, Data, GTM, Ops) on provider growth strategy and first quarter roadmap
Conduct 15-20 provider interviews to deeply understand pain points, activation barriers, and referral behavior—feed insights into product strategy
Increase activated provider conversion rate by 20-30% through redesigned onboarding flows and optimized credentialing experience
Launch and scale a high-impact referrals engine that drives 15%+ of new provider signups
Build and onboard PM team members focused on distinct areas (onboarding, referrals, group practices); establish operating cadence and success metrics
Execute 2-3 bold bets on long-tail growth (e.g., Group Practice expansion, new provider segments) with clear success criteria and learning loops
KPIs You'll Own
New Activated Providers
Total count of new providers fully onboarded and actively seeing patients via Headway platform monthly
Provider Conversion Rate (funnel stage)
Percentage of leads converting through intake → credentialing → onboarding → activation at each step
Referral-Sourced Provider Activation Rate
Percentage of providers acquired through referrals who activate within 30 days vs. other channels
Time-to-Activation (TTA)
Average days from first signup to provider's first patient interaction on Headway platform
Provider Retention / Churn
Monthly active provider retention and churn rates to measure long-term provider satisfaction and platform stickiness
Cost Per Activated Provider
Total GTM and product spend divided by new activated providers to track unit economics efficiency
Tools & Stack
Your Team
Your Manager
Chief Product Officer or VP Product
Current Team
1-2 existing PMs; design, engineering, data, operations, and GTM teams cross-functionally
Growth: you'll hire and scale a PM team dedicated to provider growth (estimated 2-3 new PM hires in year 1)
The Package
Salary
$200K-$260K base
Variable
Likely 15-25% annual bonus tied to provider growth KPIs
Equity
Meaningful equity grant typical for Series D Director-level roles (0.1-0.4% range)
Remote
On-site in New York, NY. Full-time position.
Benefits & Perks
Company Intelligence
Headway is building a national network of 60,000+ mental healthcare providers who accept insurance, making therapy affordable and accessible to 1M+ patients across all 50 US states. Founded in 2019, the company has raised $325M+ from top-tier investors including Andreessen Horowitz, Accel, Google Ventures, and Spark Capital to transform how Americans access mental healthcare.
Founded
2019
Funding
$325M+, Series D
Customers
60,000+ mental healthcare providers; 1M+ patients served
Culture
Mission-driven healthcare tech with emphasis on meaningful impact, cross-functional collaboration, and shipping fast
Is This Role For You?
- You've spent 8+ years in product roles driving measurable business impact through product innovation and have managed PMs for 4+ years
- You're comfortable leading in fast-moving, ambiguous environments and know how to balance bold bets with near-term wins
- You love deep dives into data and user research—you're equally comfortable in Looker dashboards and provider interviews
- You're genuinely motivated by the mission to expand affordable healthcare access and see the provider funnel as strategically critical
- You thrive on cross-functional collaboration and can build strong relationships with Design, Engineering, Data, and Go-to-Market teams
- You need 100% remote work—this role is on-site in NYC
- You prefer incremental optimization over strategic bets; this role requires both, but bold thinking is essential
- You're uncomfortable with ambiguity or making decisions with incomplete data in a scale-up environment
- You lack direct experience managing product teams; individual contributor PM experience alone won't cut it at the Director level
Interview Process
Initial Screening
Recruiter screen to confirm background, growth product experience, and team management history (30 min)
Hiring Manager Interview
Conversation with your potential manager (CPO/VP Product) about vision, strategy, and approach to provider growth (45 min)
Product Strategy Case
Take-home or live case study: analyze a provider funnel challenge or design a growth experiment; submit with narrative (1-2 hours)
PM Team Interview
Conversation with 1-2 existing PMs on team collaboration, prioritization, and working style (45 min total)
Cross-Functional Panel
Meeting with Design, Data, and GTM leaders to assess collaboration and communication (1 hour)
Executive Round
Final conversation with CEO or Executive Sponsor to align on mission, long-term vision, and strategic priorities (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.