The Challenge
Hanwha Vision is a global leader in AI-driven vision and security tech, and they're expanding across Latin America. You'll own their entire digital ecosystem—from HubSpot automation to social strategy—driving measurable growth across a 6-country region with zero margin for regional inconsistency.
Your Mission
Audit and optimize existing HubSpot setup across LATAM database; segment customer/partner lists and implement automated nurture workflows
Develop and launch consolidated regional content calendar aligned with product launches and key events across Q1-Q2
Establish baseline analytics dashboard tracking campaign CAC, conversion rates, and pipeline contribution by market
Execute 2-3 paid campaigns (Google Ads, LinkedIn) with clear attribution and ROI measurement
Increase organic website traffic by 40% through SEO optimization and content strategy execution
Achieve 25%+ improvement in email open rates and 15%+ click-through rates via segmentation and A/B testing
Build repeatable playbooks for campaign execution across retail, logistics, and industrial verticals with documented results
Train and mentor Digital Marketing Analysts on analytics tools, reporting standards, and performance optimization
KPIs You'll Own
Campaign ROI & ROAS
Track return on ad spend and overall campaign profitability across paid channels (Google, LinkedIn, Facebook).
Lead Generation & Cost Per Lead
Monitor qualified leads generated by channel and calculate efficiency to optimize budget allocation.
Website Traffic & Conversion Rate
Measure organic and paid traffic volume plus conversion rates across key funnel stages.
Email Engagement Metrics
Track open rates, click-through rates, and unsubscribe rates for automated email sequences.
HubSpot Database Health
Monitor lead quality, segmentation accuracy, and automation performance across LATAM partners and prospects.
Tools & Stack
Your Team
Your Manager
Regional Marketing Manager or VP Marketing (reporting structure not specified)
Current Team
Digital Marketing Analysts and broader marketing team members you'll guide
New role to expand regional marketing capabilities
The Package
Salary
$50K-$65K base (COP equiv ~190M-250M annually; adjusted for Bogotá mid-level digital marketing 2026 market)
Remote
On-site only, Bogotá, D.C., Colombia
Benefits & Perks
Company Intelligence
Hanwha Vision is a global leader in video surveillance, AI-driven vision solutions, and security technology. Part of Hanwha Group, they power imaging solutions for retail, logistics, smart cities, and critical infrastructure. LATAM expansion is accelerating and they're investing in regional marketing capability.
Customers
Enterprise accounts in retail, logistics, smart cities, industrial, and critical infrastructure verticals
Is This Role For You?
- You're analytical but creative—equally comfortable building funnels and crafting content narratives
- You want hands-on ownership of marketing ops; you'll actually manage HubSpot, not just review reports
- You thrive managing complexity: regional campaigns, multiple stakeholders, and competing priorities simultaneously
- You speak fluent English (C1+) and understand LATAM market nuances—cultural, regulatory, language differences matter to you
- You need remote flexibility or hybrid work; this is on-site only in Bogotá
- You're a strategic 'big picture' marketer who hates tactical execution and tool management
- You lack hands-on experience with HubSpot, Google Analytics, or paid advertising platforms—this role requires immediate productivity
Interview Process
Initial screening
HR/Recruiter conversation on experience, English proficiency, and relocation readiness
Technical assessment
Case study or live exercise: analyze campaign data, propose optimization, or outline content/funnel strategy
Manager interview
Deep dive on digital strategy, HubSpot experience, analytics approach, and LATAM market knowledge
Stakeholder meeting
Chat with Sales or Product lead to gauge collaboration style and understanding of Hanwha's verticals
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.