The Challenge
HackerRank powers hiring for 2,500+ companies including NVIDIA and Amazon. You'll architect and execute multi-channel demand generation that directly feeds pipeline and revenue—scaling ABM from broad plays to surgical 1:1 engagement.
Your Mission
Audit and optimize existing paid media campaigns (LinkedIn, Meta, Reddit) to establish baseline performance and identify quick wins in creative, audience targeting, and bid strategies
Map full-funnel demand flow and implement foundational tracking/reporting dashboard to measure conversion rates across channels and touchpoints
Launch first 1:Few ABM campaign with SDR and design teams—target 3-5 key accounts with coordinated paid, email, and direct mail
Document core campaign execution playbooks to standardize processes and reduce manual operational overhead by 30%
Scale paid media spend with 15%+ improvement in cost-per-pipeline-creation through continuous A/B and multivariate testing of creative, messaging, and audience segments
Institutionalize ABM across 1:Many, 1:Few, and 1:1 tiers—manage 20+ named accounts with coordinated multi-touch campaigns and measurable pipeline impact
Implement marketing automation workflows that reduce campaign setup time by 40% and enable real-time pacing adjustments based on performance data
Present quarterly business review with attribution modeling, channel contribution analysis, and roadmap for next growth phase to leadership
KPIs You'll Own
Cost Per Pipeline Created (CPPC)
Track blended cost across channels to measure efficiency of demand generation investment against qualified opportunities.
Campaign Conversion Rates by Channel
Monitor funnel conversion from ad impression → click → lead → MQL → SQL across paid media, email, and ABM plays.
ABM Pipeline Influence
Measure pipeline value and win rate attributed to coordinated ABM campaigns vs. demand gen baseline.
Paid Media ROAS
Return on ad spend by platform (LinkedIn, Meta, Reddit) to justify budget allocation and identify optimization opportunities.
Campaign Velocity
Days from campaign launch to first lead and first SQL to benchmark execution speed against industry standards.
Tools & Stack
Your Team
Your Manager
Director of Demand Generation or VP Growth Marketing
Current Team
Marketing ops, SDR team, design, content, analytics
New hire to scale execution
The Package
Salary
$120K-$150K base
Remote
On-site, Santa Clara, CA
Benefits & Perks
Company Intelligence
HackerRank is the skills-based hiring and upskilling platform trusted by 2,500+ companies (NVIDIA, Amazon, Microsoft) to identify and develop next-generation engineering talent. The platform bridges the gap between technical skills and traditional credentials, enabling companies to build stronger engineering teams in an era of human-AI collaboration.
Customers
NVIDIA, Amazon, Microsoft, and 2,500+ innovative companies globally
Culture
High-impact, detail-oriented, data-driven. Teams move with urgency and hold high standards. Deep commitment to customer success and product quality.
Is This Role For You?
- You've managed 5+ years of B2B demand generation or growth marketing campaigns—agency or SaaS—with measurable pipeline impact
- You're hands-on with LinkedIn Ads and at least one other platform (Meta, Reddit, Google) and can optimize without constant hand-holding
- You obsess over data, A/B testing, and statistical rigor—not guesses. You can read a dashboard and act on it
- You thrive juggling timelines, budgets, creative assets, and stakeholder expectations while shipping fast
- You're excited to own ABM strategy and execution end-to-end across multiple engagement models (1:Many, 1:Few, 1:1)
- You prefer strategy-only roles or hate the day-to-day mechanics of campaign execution and optimization
- You lack hands-on paid media platform experience or consider yourself 'too senior' for bid management and creative rotation
- You need remote flexibility—this role is on-site in Santa Clara, non-negotiable
Interview Process
Screening Call
30-min conversation with recruiter on background, demand gen experience, and fit with execution-heavy role
Case Study / Portfolio Review
Walk through a past campaign: channels used, targeting strategy, creative tests, results, and what you'd do differently
Technical Interview
Deep dive on paid platform expertise (LinkedIn, Meta, etc.), funnel diagnostics, and how you'd approach optimizing a underperforming campaign
Cross-functional Panel
Meet with marketing ops/analytics, SDR leader, and design to assess collaboration style and scrappiness
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.