Account-Based Marketing (ABM) and Marketing Automation Specialist

Job Description

ABM & Marketing Automation Specialist

Turn Strategy into Impact. Drive Growth Through Precision Marketing.

Are you passionate about creating personalized, data-driven campaigns that move the needle? As an

ABM & Marketing Automation Specialist

, you’ll be the architect of highly targeted, multi-channel programs that accelerate pipeline and revenue growth. This role blends creativity, technology, and strategy—making you a key player in shaping how we engage enterprise accounts.

What You’ll Do

• Lead ABM Strategy: Identify and segment high-value accounts using firmographic, behavioral, and intent data. Develop tailored account plans that address unique challenges and buying dynamics.
• Deliver Personalized Experiences: Orchestrate multi-touch campaigns across email, events, digital advertising, and content syndication to guide accounts through the buying journey.
• Own Marketing Automation: Build and execute campaigns in HubSpot, applying best practices in segmentation, workflows, and lead scoring. Manage the email calendar and ensure strategic alignment across initiatives.
• Collaborate Cross-Functionally: Partner with Sales, RevOps, and Marketing teams to align on account prioritization, outreach timing, and campaign coordination.
• Measure & Optimize: Track engagement, pipeline influence, and ABM-specific metrics. Provide actionable insights and continuously refine tactics using data-driven strategies.
• Stay Ahead: Keep up with ABM best practices, marketing automation trends, and AI-driven personalization tools.

What Makes You a Great Fit

• Bachelor’s degree in marketing, Business, or related field.
• 3–5 years of dedicated ABM experience—not just exposure, but proven success running ABM programs for enterprise accounts with complex buying committees.
• Proficiency with CRM and marketing automation platforms (Microsoft Dynamics, HubSpot) and ABM tools (ZoomInfo).
• Strong project management, analytical, and communication skills.
• Knowledge of compliance standards (GDPR, CAN-SPAM) and email best practices.

Preferred Qualifications

• Experience in professional services, learning & development, or workforce transformation.
• Familiarity with ABM measurement frameworks and attribution modeling.
• Understanding of enterprise sales cycles and strategic account management.

About Us

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com .

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.