Regional Marketing Manager (NORTH LATAM)

About GC Aesthetics

With over 40 years of expertise,

GC Aesthetics

is a global player in the medical aesthetics field. We design, manufacture, and distribute high-quality implantable solutions for both

reconstructive and aesthetic purposes

. Present in more than 70 countries, we combine direct sales in key markets with a robust

partner distributor network

across the EMEA region.

Our mission is simple but powerful:

"We CARE"

– we strive to offer best-in-class solutions that improve women’s health, confidence, and quality of life.

The Role

Regional Marketing Manager (NORTH LATAM) will be the key marketing liaison between HQ and GCA’s distributor and partner network across North LATAM. This is a hands-on B2B marketing role focused on translating global strategy into practical local execution, ensuring partners are aligned, equipped, and activated to grow the business.

This person must combine excellent communication, strong project management, solid technical and product understanding, and a balanced commercial-marketing mindset. This hybrid role combines product management and marketing responsibilities to ensure that our brand is well positioned and our distributor network is well equipped.

KEY RESPONSIBILITIES

1) Partner management and HQ alignment

• Act as the main day-to-day marketing contact between HQ and distributors/partners across North LATAM.

• Translate global priorities, campaigns, product launches, and tools into clear local action plans.

• Ensure strong coordination between HQ, commercial teams, partners, and external suppliers.

• Drive follow-up, accountability, and visibility on projects, deadlines, market needs, and execution status.

• Build and maintain strong relationships with key customers, surgeons, and healthcare providers, ensuring their feedback is integrated into product development and marketing initiatives.

2) Local marketing execution

• Directly manage the adaptation and execution of marketing materials for local markets, including presentations, brochures, emails, invitations, training materials, congress tools, and digital content.

• Directly manage regional social media and content execution in alignment with brand priorities and local business needs.

• Support the rollout of campaigns, launches, webinars, educational initiatives, and

congress-related activities.

• Execute with a practical, hands-on mindset and maximize impact within a limited

budget.

3) Technical product support and training

• Support clinical and KOL engagement activities, including advisory boards, speaking engagements, and customer testimonials, including creation of GCA Academy™ events.

• Build strong product and clinical knowledge to support partners with technical information, product positioning, and communication needs.

• Deliver product and marketing training to distributors, sales representatives, and relevant stakeholders.

• Help partners understand product value, claims, competitive positioning, and available marketing tools.

• Translate technical information into commercially useful and easy-to-apply materials.

4) Market insight and commercial support

• Gather market feedback, competitor insights, customer needs, and partner input from across the region.

• Support commercial efforts with sales enablement materials, local activation ideas, and partner-specific initiatives.

• Contribute to stronger brand visibility and business growth through practical market actions.

5) Project management and communication

• Manage multiple projects simultaneously with strong organization, prioritization, and attention to detail.

• Maintain clear, professional, and effective communication with internal and external stakeholders across countries and functions.

• Provide regular updates on progress, risks, timelines, and support needed.

• Build trust through responsiveness, clarity, and consistent execution.

Candidate profile

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field.

• 5+ years of experience in marketing, product marketing, downstream marketing, or commercial marketing, ideally in medical devices, healthcare, aesthetics, or other technical B2B sectors.

• Experience working with distributors, partners, or regional multi-country structures.

• Strong ability to balance marketing execution, technical knowledge, and commercial support.

• Fluency in English, excellent written and verbal communication skills in Spanish and English.

• Strong project management and coordination skills.

• Comfortable working in a lean, hands-on environment.

• Confident preparing presentations, trainings, briefs, and partner-facing communications.

• Willingness to travel approximately 25% of the time, mainly for congresses, partner visits, and key regional activities.

Key competencies

• Outstanding communication skills

• Strong follow-through and ownership

• Hands-on execution

• Technical learning agility

• Commercial awareness

• Stakeholder management

• Organization and prioritization

What success looks like

• Partners are better aligned, better equipped, and more consistent in execution.

• Global initiatives are adapted and activated effectively across the region.

• Marketing projects move faster and with better follow-up.

• The region receives stronger technical and commercial marketing support.

• Brand presence and execution quality improve across North LATAM.

• Regional KOL Network is well supported.

Why Join Us?

At GC Aesthetics, you’ll be part of a

human-focused and innovation-driven company

that is rapidly expanding in a growing market. We believe in autonomy, impact, and collaboration. Your work will directly contribute to improving the lives of thousands of women across the globe.