Growth Marketing Manager

Our client, a luxury fashion brand is looking to hire a Director of Growth Marketing to their team.

Role Overview

The Director of Growth Marketing will own and lead the brand's growth strategy across acquisition and retention. This role is responsible for driving profitable revenue growth through performance marketing, lifecycle/CRM expansion, and funnel optimization. You will manage key team members and agency partners while owning KPIs, forecasting, and budget allocation across all growth channels.

This is a high-impact role for someone who thrives at the intersection of creative storytelling, analytics, and disciplined performance execution.

Key Responsibilities:

Growth Strategy & Leadership

• Own the brand's full growth strategy across acquisition and retention.
• Develop and execute integrated channel plans that drive profitable customer growth.
• Lead cross-functional collaboration with Brand Marketing, Creative, Ecommerce, Merchandising, and Operations to ensure alignment on growth priorities.
• Manage and develop a growing team and external agency partners.

Performance Marketing & Acquisition

• Own performance marketing strategy across paid social, paid search, affiliate, and emerging acquisition channels.
• Drive channel testing, scaling, and optimization with a rigorous test-and-learn approach.
• Partner closely with creative to develop high-performing ad concepts and iteratively improve performance.

Search & Channel Expansion

• Lead paid search strategy and execution, ensuring strong ROI, efficient scaling, and best-in-class account structure.
• Identify opportunities to expand search performance through feed optimization, landing page improvements, keyword expansion, and bidding strategy.

Retention & CRM

• Scale and optimize CRM channels including email, SMS, loyalty, direct mail, and customer segmentation strategy.
• Drive lifecycle marketing performance, improving repeat purchase rate, LTV, and retention.
• Oversee retention roadmap execution
• Oversee and scale the brand's direct mail strategy (prospecting and retention), partnering with vendors to optimize targeting, creative, cadence, and ROI while integrating direct mail into broader lifecycle and loyalty efforts.

Funnel Optimization & Conversion

• Own full-funnel optimization from awareness through conversion.
• Improve onsite conversion rate through landing page testing, merchandising strategy, and customer journey enhancements in partnership with the ecommerce team.
• Lead performance reporting and insights that connect customer behavior to actionable growth initiatives.

Analytics, KPIs & Budget Ownership

• Own KPIs across acquisition and retention, including CAC, ROAS, MER, LTV, repeat rate, conversion rate, and retention cohorts.
• Own the growth budget, including forecasting, pacing, and channel allocation.
• Build performance reporting frameworks that provide clear visibility into channel performance and profitability.

Qualifications

• 7–10+ years of growth/performance marketing experience in ecommerce or DTC (premium fashion brands preferred).
• Strong track record of scaling acquisition while improving efficiency and profitability.
• Deep understanding of full-funnel growth strategy and lifecycle marketing.

• Critical Requirement

  : Direct Search Experience-This role requires extensive, hands-on paid search experience. Candidates must have directly managed and scaled paid search programs , including keyword strategy, bidding, feed-based campaigns, performance optimization, and budget pacing.
• Hands-on analytical mindset with strong comfort in performance reporting and forecasting.
• Proven ability to lead teams and manage agencies with high accountability.