The Challenge
Forest is betting big on MCP (Model Context Protocol) distribution across the AI agent ecosystem. You own growth—not just marketing—across distribution, community, and pipeline. This is day-one impact: launch a presence, build a developer community, and drive 50+ MQLs/month in a 24-person, well-funded startup.
Your Mission
Launch Forest's Twitter/X presence with daily engagement; hit 1K followers and 3-5 viral threads in compliance/AI space
Map and activate 15+ MCP distribution channels (mcp.so, Smithery, Claude Desktop, npm, GitHub); launch first 2 Skills; measure conversion rate from install → signup
Generate 150+ MQLs across Q1 with clear attribution model; set up Customer.io nurturing for inbound leads
Build Discord/Slack community for "AI Regulated Ops"; recruit 100+ founding members; run first 2 community events
5K+ Twitter/X followers; Forest visible as a voice in fintech/compliance/AI; CRO's personal brand launched with 2K+ followers
50+ MQLs/month consistently; 40% of total pipeline attributed to Growth channels; CAC and conversion rates tracked by channel
MCP distribution flywheel live: 10+ active Skills, 3+ distribution channels driving > 100 weekly installs, clear PLG motion to paid
Community hits 500+ active members; 2-4 events hosted; community-sourced content or feedback informing product roadmap
KPIs You'll Own
MQLs per channel
Track lead quality and source attribution across Twitter, content, community, MCP distribution; target 50+/month.
MCP install → signup conversion
Measure % of Skill installs that result in free plan signups; optimize the PLG flywheel.
CAC and LTV by channel
Calculate customer acquisition cost and lifetime value for each growth channel; identify highest-ROI levers.
Twitter/X engagement rate
Track follower growth, reply rate, retweets, and impressions; target 5K+ followers in 6 months.
Community growth and activation
Monitor Discord/Slack member count, daily active users, and content engagement; target 500+ members by M6.
Attribution to pipeline
% of total pipeline revenue attributed to Growth; target 40% within 12 months.
Tools & Stack
Your Team
Your Manager
CRO
Current Team
Head of Marketing (content & websites), GTM Lead (pipeline), senior freelancers
New growth leadership role
The Package
Salary
€55K-€75K base
Remote
Remote, EU-based preferred
Benefits & Perks
Company Intelligence
Forest Admin is a 24-person AI/FinTech startup building MCP (Model Context Protocol) tools and Skills for regulated operations. They're betting on distribution across the Claude/AI agent ecosystem and targeting fintech/compliance as initial verticals.
Team Size
24
Culture
Direct, execution-focused, data-driven. Non-corporate. Early-stage, high agency.
Is This Role For You?
- You've built a developer community from 0→500+ members (Discord, Slack, Twitter) and own the growth metrics
- You're native on Twitter/X: you engage authentically, build relationships, create conversations daily
- You've launched Product Hunt, HackerNews, or Reddit campaigns and tracked CAC, conversion, attribution obsessively
- You understand the AI agent ecosystem (Claude, GPT, n8n, Cursor, Dust) and can spot distribution opportunities
- You create content fast: threads, short videos, memes, hot takes, and live demos without waiting for approval
- You rely on vanity metrics (impressions, followers) instead of MQLs, CAC, and conversion rates
- You've never built a community or can't point to a Discord/Slack/Slack workspace you grew from 0
- You're uncomfortable with Twitter/X or haven't built a personal brand; ghostwriting and daily engagement aren't your jam
- You need a large team, process, or approval layers; this is hands-on, solo-heavy ownership
Interview Process
Initial screen
Conversation with Head of Marketing on growth strategy, community experience, and Twitter/X presence
Growth deep-dive
CRO asks about MCP understanding, past distribution wins, attribution frameworks, and how you'd approach the 50 MQL/month target
Community and content showcase
Review your Twitter/X account, Discord community (if you've built one), and examples of viral content or campaigns you've owned
Take-home or live session
Develop a 30/60/90-day growth plan for Forest: MCP distribution strategy, community launch roadmap, Twitter presence plan
Final conversation
Meet with CRO and Head of Marketing to align on expectations, company trajectory, and your role in the growth motion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.