The Challenge
Fever is the world's leading entertainment discovery platform reaching 300M+ monthly users across 55+ countries. As Senior Marketing Strategy Manager, you'll own end-to-end strategy for US, Canada, and LATAM-driving demand for premium experiences and global IP collaborations at scale.
Your Mission
Conduct comprehensive market audit across US, Canada, LATAM; define regional positioning and competitive differentiation for Fever Originals vs. IP collaborations
Establish baseline performance benchmarks across Meta, Google, TikTok; identify top 3 optimization opportunities and quick wins in current paid strategy
Build and structure marketing strategy team; clarify reporting lines, skill gaps, and hiring roadmap for performance and creative profiles
Map cross-functional dependencies with Creative, Design, CRM, Product; schedule alignment cadence and define handoff protocols for campaign execution
Launch and scale integrated multi-channel campaigns for 2-3 major Fever Original or IP collaborations; achieve 15%+ ROI improvement vs. baseline
Develop and implement unified regional marketing model with playbooks for paid acquisition, organic amplification, and CRM activation
Lead team of 8-12 (performance marketers, creative leads, project managers); establish KPIs, develop talent, and drive accountability
Define annual marketing budget allocation model with revenue forecasting; present strategy and P&L to regional/global leadership with confidence
KPIs You'll Own
Customer Acquisition Cost (CAC) by Channel
Track CAC across Meta, Google, TikTok; benchmark against industry standards and prior performance to optimize spend allocation.
Return on Ad Spend (ROAS)
Monitor ROAS by campaign, vertical, and region; target 3:1+ ROAS for paid performance campaigns.
Revenue Attribution by Marketing Channel
Measure incremental revenue impact from each channel; align budget to revenue contribution and growth opportunity.
Marketing Qualified Leads (MQLs) to Conversion Rate
Track funnel efficiency from paid acquisition to ticket purchase; identify bottlenecks and optimize hand-offs with CRM and Product.
Brand Awareness & Consideration Lift
Conduct brand tracking studies post-campaign; measure lift in unaided awareness and purchase intent among target audiences.
Team Productivity & Output Velocity
Measure campaigns launched, creative variants tested, and optimization cycles per month; ensure operational excellence and momentum.
Tools & Stack
Your Team
Your Manager
Regional or VP of Marketing (not specified in job posting)
Current Team
Likely 8-12 person team including performance marketers, creative leads, and project managers; team size and composition to be clarified
Growth role-likely building out US/Canada/LATAM marketing org; some backfill expected
The Package
Salary
$120K-$160K ARS base (estimated 2026 market for senior manager in Buenos Aires; equivalent to ~$140-180K USD for reference)
Remote
On-site in Buenos Aires, Argentina
Benefits & Perks
Company Intelligence
Fever is the world's leading tech platform for culture and live entertainment, democratizing access to experiences across 55+ countries. The platform reaches 300M+ monthly users and partners with major players like Netflix, F.C. Barcelona, and Primavera Sound. Fever combines proprietary technology, data-driven insights, and a global network to help event creators scale and reach new audiences.
Funding
Backed by leading global investors
Customers
Netflix, F.C. Barcelona, Primavera Sound, 300M+ monthly platform users
Culture
Fast-paced, hands-on, mission-driven; bar-raisers who want to shape the future of entertainment
Is This Role For You?
- You've led large-scale performance marketing campaigns across Meta, Google, TikTok with proven 3:1+ ROAS track record
- You're comfortable building and managing senior teams (8-12+) and influencing cross-functional stakeholders in complex orgs
- You thrive in fast-paced, growth-stage environments and can balance strategic vision with hands-on execution
- You're data-obsessed, with deep command of marketing analytics, forecasting, P&L modeling, and ROI optimization
- You're energized by premium consumer brands, entertainment, or lifestyle verticals-not just SaaS
- You've only worked in B2B, enterprise SaaS, or other verticals-you lack proven consumer/entertainment marketing expertise
- You're not comfortable relocating or committing to on-site work in Buenos Aires; remote is not an option
- You're an IC-focused operator who dislikes hiring, team-building, or cross-functional leadership; this is a people leadership role
- You avoid data and analytics-this role requires P&L ownership, forecasting, and rigorous performance measurement
Interview Process
Screening Call
Recruiter confirms background, growth marketing depth, Meta/Google/TikTok expertise, and on-site commitment (20 min)
Marketing Strategy Case Study
You analyze a real or hypothetical campaign brief and present a 3-month multi-channel strategy with budget allocation and KPIs (async or live, 45-60 min)
Leadership & Team Building Interview
Hiring manager explores your experience building/scaling teams, cross-functional influence, and management philosophy (30 min)
Exec Round
Regional or VP of Marketing discusses strategic vision, market insights, and culture fit; may include data/analytics deep dive (30-45 min)
Offer & References
References checked; offer extended subject to background verification
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.