The Challenge
Faire is a two-sided marketplace connecting retailers with suppliers. You'll own the paid social and retargeting engine—scaling acquisition and retention while running constant AI-powered experiments to unlock new growth channels.
Your Mission
Audit and optimize existing Meta and paid social campaigns; identify 3-5 quick-win optimization opportunities (creative, bidding, landing pages) to hit weekly KPI targets
Map current retargeting workflow and implement AI/automation tooling (Smartly, Hunch, or Omneky) to reduce manual QA and bulk change time by 30%+
Launch 2-3 high-impact pilot growth tests (new channels, audiences, or creative formats) with minimal engineering lift using automation workflows
Build weekly performance dashboard tracking CPM, CTR, CVR, and retention metrics across all paid social channels; present insights to cross-functional partners
Scale retargeting program to drive measurable lift in repeat retailer purchases; achieve 15%+ efficiency improvement vs. baseline while maintaining LTV/CAC targets
Run incremental testing framework on 4+ major campaign levers; document learnings and apply winning variants across evergreen programs
Establish AI-powered creative testing workflow; reduce time-to-launch for new creatives by 40% and increase creative velocity by 2x
Lead 2-3 cross-functional projects (tracking fixes, landing page optimization, marketplace-specific growth strategies); document playbooks for team reuse
KPIs You'll Own
CPM (Cost Per Mille)
Track cost efficiency of paid media across channels; optimize creative, audience, and bidding to lower CPM while maintaining quality.
Conversion Rate (CVR)
Measure % of clicks converting to desired action (sign-up, purchase); test landing pages, offers, and creative messaging to lift CVR.
Click-Through Rate (CTR)
Monitor ad engagement; A/B test creative, copy, and audiences to drive higher CTR and lower funnel waste.
Repeat Purchase Rate & Retention
Core metric for retargeting; measure % of past buyers re-engaging and completing repeat purchases; optimize messaging and frequency.
Cost Per Acquisition (CPA)
Track true acquisition cost by channel and campaign; ensure efficiency targets are met while scaling volume.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid social; benchmark against targets and optimize toward profitability.
Tools & Stack
Your Team
Your Manager
Not specified; likely Growth or Performance Marketing lead
Current Team
Not specified; cross-functional collaboration with creative, analytics, and engineering teams
New role or backfill unknown
The Package
Salary
$118.5K-$163K base
Equity
Eligible for equity (details incomplete in posting)
Remote
On-site: San Francisco, CA
Benefits & Perks
Company Intelligence
Faire is a two-sided B2B marketplace connecting independent retailers with wholesale suppliers globally. The platform handles cross-border transactions and serves small business owners, requiring deep understanding of SMB buying behavior and logistics challenges.
Customers
Independent retailers and wholesale suppliers
Culture
Scrappy, metrics-driven, fast-paced, AI-forward, experimentation-heavy
Is This Role For You?
- You've managed $500K+ in annual paid social budgets on Meta with hands-on optimization experience—you know when to adjust bids, pause audiences, and refresh creatives
- You're fluent in paid marketing metrics (CPM, CTR, CVR, ROAS) and can quickly diagnose campaign underperformance with Excel or SQL
- You're actively using AI tools (Omneky, Hunch, ChatGPT) to automate QA, creative testing, and reporting—and you're eager to find new workflow automation wins
- You thrive in ambiguous, fast-moving environments where you're expected to ship pilots with minimal hand-holding and learn by doing
- You have B2B, SMB, marketplace, or retargeting experience and understand the nuances of repeat customer acquisition and retention
- You need a remote-first setup or are location-constrained outside the Bay Area; this role is on-site in San Francisco
- You prefer stable, repeatable processes over constant experimentation and iteration; Faire runs dozens of pilots and expects you to move fast
- You're not comfortable diving into SQL queries or building your own dashboards in Tableau/Mode; self-service analytics is core to this role
Interview Process
Screening Call
Phone screen with recruiter to confirm paid social experience, tooling familiarity, and interest in two-sided marketplace growth
Case Study / Take-Home
Likely scenario-based challenge: optimize a hypothetical paid social campaign or design a retargeting experiment given budget and KPI constraints
Manager Interview
Deep dive with direct manager on specific campaigns you've run, how you approach optimization, and examples of AI/automation wins
Cross-Functional Panel
Meet with creative, analytics, or engineering stakeholders to assess collaboration style and problem-solving approach
Leadership / Final Round
Conversation with senior growth or marketing leader to discuss vision, ambition, and fit with fast-paced, scrappy culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.