The Challenge
Everfit is the operating system for 280K+ coaches globally, sitting at the intersection of fitness and AI. You'll own the entire demand generation engine-turning coaches into customers at scale while competing in a $5.1T market that's being revolutionized by technology.
Your Mission
Map existing growth funnel, establish baseline CAC/LTV metrics, and audit current paid acquisition channels across 3+ platforms
Launch and optimize 2 paid demand gen campaigns (search, social, or partnership) with clear ROI targets; hit 15% improvement on conversion rates
Build marketing automation workflows in HubSpot for lead nurture; segment coach audience by behavior and run first A/B test on email series
Identify and validate 2 new market segments (tier of coaches, geography, or vertical) with early-stage go-to-market experiments
Scale highest-performing paid channels; achieve 20%+ QoQ improvement in CAC efficiency while maintaining or reducing CAC by 10%
Build and launch 3 partner-powered growth loops (referrals, embedded offers, integrations) that contribute 25%+ of new MRR
Establish attribution model across touchpoints; create executive-facing dashboard showing multi-touch customer journeys and channel contribution
Develop freemium-to-paid conversion strategy; run product-led growth experiments that increase activation-to-paid conversion by 15%
KPIs You'll Own
Customer Acquisition Cost (CAC)
Cost to acquire one paying coach; broken down by channel and cohort for optimization decisions.
Lifetime Value (LTV)
Total revenue expected from a coach over their full relationship; used to set CAC payback targets.
Conversion Rate (by stage)
Percentage of prospects moving from awareness → lead → activation → paid; tracked per channel and campaign.
Channel ROI
Revenue generated per dollar spent on each paid acquisition channel; determines budget allocation.
Email Engagement Rate
Open and click-through rates on nurture campaigns; signals content relevance and audience fit.
Funnel Velocity
Time to close from first touchpoint; faster velocity = healthier cohorts and product-market fit.
Tools & Stack
Your Team
Your Manager
VP Marketing or VP Growth (not specified)
Current Team
Not specified; assume lean startup team with cross-functional support from product/data
New hire filling growth marketing function
The Package
Salary
$130K-$160K base
Variable
Performance bonus likely (typical 10-20% for SaaS manager roles)
Equity
Likely; startup stage suggests meaningful stock options
Remote
Hybrid (San Francisco Bay Area). On-site presence expected 3+ days/week based on 'hybrid' designation
Benefits & Perks
Company Intelligence
Everfit is a business-in-a-box SaaS platform for fitness coaches and trainers, powered by AI. The company supports 280K+ coaches and millions of end clients globally, enabling them to grow their coaching businesses and help clients achieve fitness goals. The team includes ex-founders and alumni from Nike, Apple, Meta, Patreon, Les Mills, and Future.
Customers
280,000+ coaches; millions of individual fitness clients
Culture
Entrepreneurial, diverse, fitness-passionate; balance of technology and human-centered coaching philosophy
Is This Role For You?
- You've scaled B2B SaaS demand gen and can point to 3+ channels where you improved CAC efficiency by 20%+ QoQ
- You're obsessed with fitness-personal training cert, active coaching background, or deep involvement in fitness communities (non-negotiable per JD)
- You live in spreadsheets and SQL; you build your own dashboards and don't wait on data teams to answer questions
- You thrive in ambiguous, fast-moving startup environments where you own the entire funnel and wear multiple hats
- You lack genuine passion for fitness or don't understand the coaching/trainer business model-this role requires authentic industry knowledge
- You're looking for a hands-off manager role; this is execution-heavy with heavy analytics and experimentation requirements
- You've only worked in B2C or enterprise; scaling to small business owners and solopreneurs requires different positioning and acquisition strategy
Interview Process
Screening Call
Brief conversation about growth background, fitness passion, and understanding of coaching industry
Growth Case Study / Take-Home
Analyze Everfit's current funnel (or similar SaaS scenario); present 2-3 growth experiments you'd run with hypothetical budget
Manager Round
Deep dive on analytics methodology, attribution modeling, and how you'd prioritize channels with VP Growth/Marketing
Executive Round
Vision conversation with founder/CEO about 12-month growth roadmap and your approach to scaling coach acquisition
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.