The Challenge
Candelasoft is building the technical backbone of their marketing operation, not just running campaigns. You'll own the entire measurement, automation, and data infrastructure that drives growth-connecting GA4, CRM, ad platforms, and custom integrations into one cohesive system.
Your Mission
Audit and configure GA4, GTM, and Meta Pixel implementation; establish baseline tracking accuracy and identify 3+ measurement gaps
Build UTM strategy, funnel tracking, and initial attribution model across paid and organic channels
Integrate CRM with ad platforms and website; set up 2+ automated workflows that eliminate manual data entry
Create first dashboard with actionable KPIs for web, conversion, and campaign performance
Implement server-side tracking for improved data accuracy and compliance; reduce tracking discrepancies by 50%+
Develop advanced CRO testing framework; identify and execute 3+ high-impact optimization experiments
Build BigQuery data warehouse connecting web, CRM, and ad spend; enable cross-channel attribution reporting
Scale marketing automation; design 5+ lead nurture and conversion workflows reducing manual touchpoints by 40%
KPIs You'll Own
Tracking Implementation Accuracy
% of planned GA4 events, pixels, and conversions correctly firing and attributed
Data Quality Score
Measurement errors detected and resolved monthly; trend toward zero duplicate or missing data
Automation ROI
Revenue influenced by automated workflows vs. time saved; cost per lead from integrated campaigns
Conversion Rate
Baseline CRO improvements from testing and infrastructure optimization quarter-over-quarter
Dashboard Adoption
% of team using reporting dashboards; feature requests and insight-driven decisions per month
Tools & Stack
Your Team
Your Manager
Not specified (likely Head of Growth or CMO)
Current Team
Cross-functional: working with dev, design, and sales teams
New role to build/strengthen MarTech function
The Package
Salary
$45K-$65K COP annually (estimated 2026 Colombia market for mid-level MarTech)
Remote
On-site Colombia (company listing says On-site, though job description mentions 'Remoto: Colombia', clarify during interview)
Benefits & Perks
Company Intelligence
Candelasoft is a software development and innovative robotics company focused on transforming industries through advanced automation and intelligent systems. They're building next-gen tech solutions that redefine how businesses automate and scale. Fast-moving, mission-driven shop betting on technical talent.
Culture
Technical, execution-focused, growth-obsessed with emphasis on measurement and autonomy
Is This Role For You?
- You geek out on data pipelines, tracking architecture, and connecting systems-not just reporting dashboards
- You can write basic JavaScript/HTML and understand APIs; you're comfortable in the technical weeds without needing hand-holding
- You've worked in MarTech, Growth, or Analytics roles and built something beyond campaigns (automation, tracking, integrations)
- You're obsessed with measurement accuracy and can smell a tracking bug from a mile away
- You speak conversational Spanish and can communicate technical concepts clearly to non-technical teams
- You're a campaign manager looking for a promotional role-this is deep technical work, not strategy theater
- You don't understand or care about data quality, attribution, and measurement rigor
- You're not comfortable troubleshooting technical issues independently or learning on the fly
Interview Process
Initial screening
Portfolio review: GA4 setup, CRM integrations, or tracking implementations you've built
Technical assessment
Problem-solving case study (e.g., 'How would you debug a GA4 event that's firing 30% of the time?')
Team conversation
Chat with Growth/Product lead about current stack, pain points, and vision for next 6-12 months
Reference check
Validation of MarTech/analytics work and autonomy
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.