The Challenge
Do Amore is a profitable ethical jewelry brand with Shark Tank momentum. You'll architect the brand transformation from functional product to high-status cultural icon-the person who does for Do Amore what early teams did for Alo Yoga and Aviator Nation.
Your Mission
Audit current paid social performance, identify 2-3 new acquisition channels beyond Facebook ads (influencer, PR, content, community)
Develop brand positioning framework that weaponizes the clean water mission as core narrative differentiator
Launch first content/storytelling initiative that makes Do Amore rings instantly recognizable by their story
Establish baseline metrics across acquisition, engagement, and brand lift to measure progress
Scale 1-2 new acquisition channels to 20%+ of total paid spend, reducing Facebook dependency
Build brand identity so strong that mission acts as 'digital logo'-measurable through unaided awareness lift
Execute 3-4 cultural moments or campaigns that generate organic earned media and shift perception from 'nice jewelry' to 'movement'
Establish Do Amore as top-of-mind luxury engagement ring brand in target demographic through brand tracking
KPIs You'll Own
Customer Acquisition Cost (CAC) by Channel
Track CAC across paid social, organic, influencer, and earned to identify most efficient growth levers.
Return on Ad Spend (ROAS) by Channel
Measure ROAS beyond Facebook ads; target 3.0x+ as you build diversified channels.
Unaided Brand Awareness
Quarterly tracking of unprompted recall among engaged couples to measure brand-building effectiveness.
Organic Traffic & Earned Media Mentions
Monitor non-paid discovery and PR lift as mission-driven storytelling gains traction.
Repeat Purchase & Referral Rate
Track how strong brand identity drives word-of-mouth and customer lifetime value.
Tools & Stack
Your Team
Your Manager
Founder
Current Team
Small, lean team
New hire
The Package
Salary
$120K-$160K
Remote
On-site in Houston, TX required
Benefits & Perks
Company Intelligence
Do Amore is a profitable ethical engagement and wedding ring company where every purchase provides clean water access to someone in a developing country. The brand has Shark Tank momentum and a proven product/market fit; now seeking its brand architect to transform from functional jewelry into a high-status cultural movement.
Culture
Founder-led, mission-driven, scrappy, ambitious-built for people obsessed with their work, not work-life balance
Is This Role For You?
- You've scaled a high-growth luxury or D2C brand and have intuitive taste for what makes certain brands 'work'
- You're obsessed with brand-building and notice why cultural moments stick; you live this stuff
- You can read a cohort table but know when to ignore data and trust your gut for legendary creative decisions
- You want founder autonomy, move-fast mentality, and can see the direct impact of your strategic decisions
- You're Houston-based or willing to relocate for a role that defines your career
- You've only ever executed paid social (Facebook ads) without building new channels-this role requires full-stack brand architecture
- You're a specialist in 1-2 marketing disciplines; you need to own visibility end-to-end
- You need 'work-life balance' over a career-defining project with founder-level stakes and autonomy
- You're not willing to be on-site in Houston regularly to move fast and stay close to the founder
Interview Process
Application + 3-Sentence Pitch
Submit why you're the person for this role in exactly three sentences
Initial Founder Conversation
Direct conversation with founder on brand vision, your experience scaling luxury brands, and channel strategy thinking
Strategy Exercise
Present how you'd position Do Amore's mission as unfair advantage and outline 3 new acquisition channels you'd build
Final Founder Meeting
Deep-dive on execution mindset, founder-founder dynamics, and commitment to on-site work in Houston
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.