The Challenge
DEPT® is a growth innovation agency helping ambitious brands scale faster. They need an Associate Director who can build an integrated growth machine for their Americas business—connecting marketing, sales, CRM, data, and AI into one revenue engine without relying on massive budgets.
Your Mission
Map Americas ICP, key verticals, and target account list; align sales and marketing on scoring and pipeline definitions in Salesforce
Launch first integrated demand campaign leveraging thought leadership, LinkedIn, and targeted partnerships to generate 50+ qualified pipeline opportunities
Establish baseline metrics dashboard tracking pipeline velocity, conversion rates, and revenue attribution across all marketing touchpoints
Identify and activate 3–5 strategic partner relationships and event opportunities to support ABM and account acceleration
Execute full Americas growth plan with measurable impact: 3x improvement in marketing-sourced pipeline quality and 25%+ improvement in sales-accepted leads
Build and optimize integrated campaigns across content, CRM automation, and ABM driving $X in revenue impact (trackable in Salesforce)
Break down marketing/sales silos with weekly syncs, shared dashboards, and joint forecasting; achieve 90%+ sales team engagement on marketing initiatives
Document and scale winning demand tactics—identify top 3 channels/programs and reinvest budget accordingly, proving ROI vs. paid-only approach
KPIs You'll Own
Pipeline Generated (Marketing-sourced)
Total qualified opportunities created by marketing programs each month, tracked in Salesforce.
Pipeline Conversion Rate
Percentage of marketing-sourced pipeline that converts to closed-won deals, by account/vertical.
Cost Per Opportunity
Total marketing spend divided by qualified opportunities, measuring efficiency of your lean-budget approach.
Sales Cycle Velocity
Average days from MQL to close; improved velocity signals better targeting and account prioritization.
Marketing-Influenced Revenue
Total revenue from accounts that touched a marketing program at any stage, proving integrated system impact.
Campaign ROI
Revenue generated per dollar spent on demand gen, partnerships, and events.
Tools & Stack
Your Team
Your Manager
VP, Marketing, Americas
Current Team
Lean growth marketing team; exact size not specified
New role or backfill (not specified)
The Package
Salary
$150K-$190K base
Remote
On-site, New York, United States
Benefits & Perks
Company Intelligence
DEPT® is a Growth Invention company at the intersection of technology and marketing, helping the world's most ambitious brands grow faster. Built on three core values—better together, relentlessly curious, get sh*t done—they pioneer ideas, act fast, and move further.
Culture
Curiosity-driven, fast-moving, low on corporate fluff. Rewards people who stay curious, move with intent, and ship results.
Is This Role For You?
- You've owned a P&L or pipeline metric in B2B (7–10+ years) and can prove your marketing moved revenue, not just MQL counts
- You're hands-on with Salesforce, Pardot, and analytics—you don't delegate the data, you live in it
- You thrive in scrappy, lean environments where creativity beats budget and you'd rather run 5 smart campaigns than 50 spray-and-pray ones
- You're obsessed with breaking silos: you speak sales language, understand account prioritization, and see marketing as a revenue function
- You have deep B2B SaaS, tech, digital, or consulting experience and understand how to build ABM and thought leadership engines
- You're a top-of-funnel generalist who measures success by leads and impressions, not revenue and conversion
- You need a massive budget and big paid media spend to feel productive—lean, strategic thinking isn't your style
- You avoid Salesforce and CRM; you prefer campaign-level reporting over end-to-end pipeline tracking and attribution
Interview Process
Initial screening
Intro call with recruiter or hiring manager to confirm fit and background
Growth marketing deep dive
Case study or portfolio walkthrough: walk through your most successful integrated campaign, proving how you moved pipeline/revenue and connected marketing to sales
Salesforce/tech stack discussion
Technical conversation on Salesforce, Pardot, attribution modeling, and how you'd approach DEPT®'s stack
VP interview + team meeting
Conversation with VP Marketing, Americas and potential team members on strategy, culture fit, and how you'd break silos
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.