The Challenge
Toggee is building the first Family Operating System—blending behavioral design, gamification, and coordination for modern families. You'll architect growth from zero, designing parent-child referral loops and category-defining positioning for a founder-led team with billion-dollar pedigree.
Your Mission
Map current user behavior and define core retention/referral loops; identify which product moments unlock family-to-family propagation
Establish Toggee's narrative positioning and messaging framework; test messaging with target parents to validate emotional hooks
Audit and design go-to-market mechanisms that work pre-paid acquisition (product virality, social proof, strategic partnerships)
Build lean marketing team structure and integration playbook with Product, Design, and Data; define your first 3 hires
Launch product-embedded referral system with measurable parent-child loop conversion metrics; achieve 15%+ viral coefficient
Execute category launch campaign establishing Toggee as the Family Operating System; measure brand lift and parent-to-parent recommendation rate
Establish repeatable growth playbook scaling from current traction to 3-5x user growth through non-paid channels
Build growth frameworks and dashboards translating complex dynamics into clear mental models for leadership; present quarterly growth architecture review
KPIs You'll Own
Parent-to-Parent Referral Rate
Percentage of new parents acquired through existing family referrals; primary viral loop indicator
Family-to-Family Propagation Velocity
Time from household signup to secondary household signup through direct referral; measures contagion strength
Retention Before Acquisition Cost
Organic retention and engagement metrics baseline before paid marketing; foundational health metric
Narrative Resonance Score
Parent recall and usage of Toggee messaging in organic conversations; tracks positioning effectiveness
Product-Embedded Virality Coefficient
Viral loops generated within product experience per active user; measures growth built into UX
Tools & Stack
Your Team
Your Manager
Founder/CEO
Current Team
Small, high-caliber team; you'll integrate tightly with Product, Design, and Data leads
New function build—you're architecting and hiring the marketing organization from ground up
The Package
Salary
$180K-$240K
Equity
Meaningful equity stake (C-level typical range 0.5%-2%+)
Remote
On-site/Hybrid required; Bay Area or Las Vegas only
Benefits & Perks
Company Intelligence
Toggee is building the first Family Operating System—a platform blending behavioral design, gamified habit-building, and family coordination. Founded by a team with proven billion-dollar venture track record, operating with startup intensity and decade-long vision.
Culture
Deliberately small, exceptionally high-caliber, systems-thinking, founder-led, long-term legacy builders
Is This Role For You?
- You've scaled a family-oriented consumer product, EdTech platform, or behavioral/habit-forming system from traction (1M) to significant growth (10M+)
- You think systems-first: you design growth into product, not bolted onto campaigns; you partner with PMs, not after them
- You're genuinely interested in child development, family dynamics, and responsibility-building—not just user acquisition
- You thrive in ambiguity with strong intuition; you're opinionated yet intellectually honest and willing to kill ideas early
- You're based in or willing to relocate to Bay Area or Las Vegas for on-site/hybrid work; you value real-time collaboration over async
- Your background is performance marketing or media-buy-centric; this is not a Facebook ads role
- You need remote flexibility; on-site/hybrid Bay Area or Vegas is non-negotiable
- You haven't operated in consumer products with high-frequency engagement or habit loops; B2B or enterprise experience won't translate
- You're uncomfortable saying 'no' or challenging founders; this demands confident, intellectually honest systems thinking
Interview Process
Screening call
Founder/CEO alignment on growth philosophy, systems thinking, and product intuition
Case study discussion
Deep dive into a product you scaled: referral loop design, retention architecture, go-to-market mechanisms
Founder conversations
1:1 with CEO and product lead; assess communication, systems thinking, and cultural fit
Take-home framework
Design a growth architecture for Toggee's first 6-12 months; present and defend your thesis
Final loop
Full team debrief; confirm on-site/hybrid commitment and equity alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Head of Growth
Awen • Paris, US
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.