The Challenge
Cyncly is a $1B+ software giant serving 70K+ customers across 100 countries, but LATAM (excluding Brazil) is massively underpenetrated. You'll own regional growth from the ground up-opening new segments, structuring partner networks, and scaling a commercial engine in one of the world's fastest-growing software markets.
Your Mission
Map LATAM market landscape: identify 5-7 high-potential verticals and segments with TAM analysis
Establish distributor/partner framework: structure commercial terms and positioning for 2-3 pilot markets (Mexico, Colombia, etc.)
Build regional pipeline: source and qualify 15-20 strategic opportunities across target segments
Align cross-functional playbooks: lock in go-to-market positioning with Product, Marketing, and RevOps teams
Launch in 3-4 new markets with documented GTM playbooks and partner agreements in place
Hit $2M+ pipeline velocity with 25%+ conversion rate on qualified opportunities
Onboard and activate 2-3 strategic distributors/partners with clear performance KPIs
Scale sales team or partner network to support 3x growth trajectory year-over-year
KPIs You'll Own
Pipeline Coverage Ratio
Pipeline value vs. annual quota target; aim for 3-4x coverage to ensure forecast reliability.
New Market/Segment Revenue
Revenue generated from newly opened verticals or geographies; track weekly to measure market entry velocity.
Partner/Distributor Productivity
Revenue per partner, conversion rates, and time-to-first-deal; ensure partner network scales efficiently.
Customer Acquisition Cost (CAC) by Segment
Cost to acquire customers in each vertical; identify most efficient channels and scale winners.
Forecast Accuracy
Monthly forecast vs. actual; maintain 80%+ accuracy to build credibility with leadership.
Tools & Stack
Your Team
Your Manager
Regional VP or Chief Growth Officer (likely)
Current Team
Likely 0-2 direct reports initially; will build regional sales and partner management team
New role to establish regional growth function from scratch
The Package
Salary
$90K-$130K base
Variable
Likely 20-30% performance bonus tied to pipeline, revenue, or segment expansion targets
Remote
On-site in Mexico City or Colombia (candidate chooses location)
Benefits & Perks
Company Intelligence
Cyncly is a global B2B SaaS leader providing CPQ, CAD, ERP, and manufacturing software for retail, design, and manufacturing industries. Born from a 2021 merger (Compusoft, 2020 Technologies, and affiliates), the company serves 70K+ customers across 100 countries with 35+ years of industry expertise.
Founded
2021
Customers
70000
Culture
Inclusive, diverse, fast-paced; values autonomy, results orientation, and cross-functional collaboration.
Is This Role For You?
- You've led sales, business development, or market expansion at B2B SaaS/tech companies with complex solutions
- You thrive in high-autonomy environments where you shape strategy without a large inherited team
- You speak fluent Spanish and English and have lived/worked in LATAM-you understand the business culture and networks
- You're a hunter who enjoys building partner/distributor networks and opening new segments, not just managing existing pipelines
- You can influence and mobilize cross-functional teams (Product, Marketing, RevOps) without direct authority
- You prefer transactional sales execution over strategic growth and market development-this role is 70% strategy, 30% deals
- You need a large immediate team or prefer hands-off leadership; you'll be building from scratch with influence-based leadership
- You're not fluent in Spanish or lack LATAM market knowledge; regional context is critical day one
Interview Process
Screening Call (30 min)
Confirm fluency in Spanish/English, LATAM experience, and alignment with hunter mindset
Hiring Manager Interview (60 min)
Deep dive into market expansion strategy, partner network building, and past growth results; expect case study on new segment development
Cross-Functional Panel (90 min)
Meet with Product, Marketing, and RevOps leads to assess collaboration style and commercial alignment
Executive Interview (45 min)
Conversation with Regional VP/Chief Growth Officer on vision for LATAM, strategic priorities, and long-term scaling
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.