The Challenge
Coty is a global luxury goods powerhouse seeking a Trade Marketing Assistant to drive fragrance business strategy across markets. You'll own 360° activations, monitor KPIs across regions, and align retail strategy with brand vision—operating at the intersection of global strategy and local execution.
Your Mission
Map key market needs, competitive intelligence, and post-mortem insights from year-1 campaigns to inform Q3-Q4 activation planning
Build and present first 360° activation strategy covering merchandising, in-store, e-commerce, education, and media across 3-5 priority markets
Establish KPI tracking dashboard and deliver first sell-in/sell-out performance report with quantitative analysis and optimization recs
Coordinate with Fashion House partners on contractual compliance, distribution changes, and BA incentive programs for Q3 launch
Deploy 360° activations across all assigned markets with documented execution tracking and performance monitoring
Complete 3-year plan exercise and deliver strategic review presentations to senior management with competitive benchmarking
Launch new product portfolio with accurate planograms, retail coordination, and sell-out monitoring across channels
Build quarterly business review package combining market data, competitive analysis, and category management recommendations for board/stakeholder reviews
KPIs You'll Own
Sell-in/Sell-out Performance
Track weekly/monthly revenue and unit velocity by market, channel, and SKU against targets and prior year
Activation Execution Rate
Monitor % of planned 360° activations deployed on-time across merchandising, sampling, gifting, and media
New Product Launch Velocity
Measure first 90-day sell-through rates and distribution coverage for NPD across retail and online channels
Market Share & Competitive Position
Track brand performance vs. competitive set and market trends; inform category management decisions
3Y Plan Variance
Monthly actuals vs. 3-year strategic plan with variance analysis and forecast adjustments
Tools & Stack
Your Team
Your Manager
Global Business Development Marketing Director or VP Trade Marketing (implied)
Current Team
Cross-functional: Product Marketing, Merchandising, Digital, PR, Media, Supply Chain, Finance, Regional Sales Teams
New role—6-month contract position to support global fragrance expansion
The Package
Salary
€40K-€50K
Remote
On-site in Paris, Île-de-France, France. Full-time contract through July 2026
Benefits & Perks
Company Intelligence
Coty is a global prestige beauty company partnering with iconic fashion houses on fragrance and luxury goods. The company operates at scale across 150+ markets with strong retail relationships and direct e-commerce channels. You'll work within a fast-growing, strategically focused organization driving luxury brand performance globally.
Customers
Fashion Houses, multi-channel retailers (Sephora, Ulta, department stores), online platforms, direct-to-consumer
Culture
International, fast-paced, brand-driven, cross-functional collaboration required
Is This Role For You?
- You've got 3-5 years in trade marketing, brand marketing, or commercial strategy—ideally in luxury, beauty, or retail
- You're fluent in French AND English and comfortable presenting to French Fashion Houses and global teams
- You can juggle 10 things at once: tracking KPIs, coordinating activations, monitoring launches, and reporting upward with clarity
- You thrive at the intersection of global strategy and local market execution—thinking bigger picture while solving real retail problems
- You have business acumen in luxury and understand how trade spend, merchandising, and activation drive sell-through
- You need remote flexibility or can't commit to Paris on-site for a 6-month sprint
- You're not comfortable with heavy cross-functional coordination and managing up to senior leadership
- You lack data literacy—this role demands KPI tracking, reporting, and quantitative analysis; qualitative gut feel won't cut it
Interview Process
Initial Screening
Recruiter phone screen: background in trade/brand marketing, French fluency confirmation, contract timeline fit
Case Study/Exercise
Analysis of a fictional market situation: assess trade strategy, propose 360° activation, recommend KPIs (1-2 hours async or live)
Hiring Manager Interview
Deep dive on trade marketing experience, cross-functional collaboration examples, luxury/fashion house exposure, strategic thinking
Stakeholder Round
Meet with 1-2 senior stakeholders (Product Marketing, Merchandising, or Sales leadership) to assess alignment and communication style
Final Discussion
Contract terms, start date (target July 2026), team integration, and role expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.