Digital Marketing Specialist - GoHighLevel Focused

Overview

The Digital Marketing Specialist leads the development and execution of digital marketing strategies with a primary focus on driving student enrollment and retention. This role manages paid and organic campaigns, oversees funnels and automation systems, and leverages AI-driven tools to enhance engagement and conversion performance. The ideal candidate brings strong experience in performance marketing, enrollment-focused outreach, and CRM-based lead nurturing.

Key Responsibilities Digital Campaign Management ● Plan, launch, and optimize paid and organic digital marketing campaigns. ● Conduct audience research, refine targeting, and manage campaign performance. ● Execute A/B tests and adjust messaging, creative, and strategy based on results. Paid Advertising ● Manage Meta Ads and Google Ads campaigns from setup through optimization. ● Implement retargeting and scaling strategies to increase ROI. ● Monitor platform performance and adapt to new features and best practices. Marketing Automation & AI Integration ● Deploy and manage AI agents to improve engagement and streamline marketing workflows. ● Build automated nurturing sequences and customer journeys. ● Integrate automation to support efficiency and improve conversion performance. Lead Generation & Funnel Management ● Build and optimize funnels using Systeme.io and GoHighLevel (GHL). ● Manage lead capture, list building, segmentation, and nurturing. ● Drive improvements in conversion rates across all stages of the funnel.

Reporting & Analytics ● Track and analyze KPIs across all marketing channels. ● Prepare clear performance reports and use insights to guide strategic decisions. ● Maintain accurate tracking and attribution across platforms.

Cross-Functional Collaboration ● Work with creative, sales, and operations teams to align marketing initiatives. ● Ensure consistent messaging and brand alignment across all campaigns. ● Support internal teams with marketing insights and campaign data. Qualifications & Requirements ● Proven experience in digital marketing with a strong focus on paid media (Meta Ads and Google Ads). ● Demonstrated ability to drive traffic, engagement, and lead generation. ● Experience in student recruitment, enrollment marketing, or education-sector outreach (strongly preferred). ● Experience managing funnels, automation, and CRM workflows. ● Strong analytical skills with the ability to interpret data and optimize accordingly. ● Ability to work independently and collaboratively in a fast-paced environment. ● Excellent communication, organizational, and problem-solving skills.

Required Tools & Platforms ● Meta Ads Manager ● Google Ads ● Systeme.io ● GoHighLevel (GHL) ● Canva

* Fluent English is required for this role.

Sueldo: $23,000.00 - $28,000.00 al mes

Beneficios:

• Seguro de vida

Lugar de trabajo: remoto híbrido en Hermosillo, Son.