Marketing Manager

Join Coachello as a Marketing Manager and take ownership of demand generation and content strategy. This is a builder role where you will design and execute a marketing strategy that captures existing demand, nurtures future demand, and makes sales easier and more effective. You will work closely with sales, manage events, build content as a growth engine, own product marketing, activate the team and coach community, and lead and scale the marketing function. This is a key leadership role with direct access to founders and decision-making, a strong product, unique data, and real market pull.

Key Missions

Profile

• >4 years of experience in

  B2B marketing

  , ideally in startups or scale-ups

• French and English fluency

• Proven experience owning

  content, demand generation, or growth

• Strong writing skills and a clear point of view

• Comfortable working hands-on while thinking strategically

• Experience working closely with Sales

• Curious, data-informed, and opinionated

• Comfortable taking risks and being visible

Why Join Coachello?

• A key leadership role with real ownership

• Direct access to founders and decision-making

• A rare opportunity to have an entrepreneurial role

• Strong product, unique data, and real market pull

• BSPCE / equity package

• The chance to create a brand that shapes how people think about coaching, leadership, and work

Recruitment Process

We like to keep things simple, transparent, and human. Here’s what you can expect:

• 📞 Intro Call (30 min)

  A first conversation with one of our founders to get to know each other, understand your motivations, and share more about Coachello’s mission and culture.

• 👥 Second Interview (45 min)

  A follow-up conversation with another founder to dive deeper into your experience, your approach to customer success, and how you see yourself growing with us.

• 🎯 Case Study (1 hour)

  You’ll receive a short case study to prepare and present. It’s designed to simulate real-life situations you might face in the role, and to let us see how you think, prioritize, and communicate.

• 🍽️ Team Lunch (Informal)

  A casual lunch with part of the team, to get to know each other better, see if there’s a natural cultural fit, and give you a feel for the Coachello vibe.

• 🎉 Reference Check & Offer

  If all goes well, we’ll move quickly to make you an offer and welcome you aboard!

We are looking for a

Marketing Manager

to

own demand generation and content

, work hand-in-hand with Sales, and help turn Coachello into a brand people recognize, remember, and trust, long before they are ready to buy.

This is not a “campaign execution” role.
This is a

builder role

.

Your mission is simple and ambitious:

make Coachello impossible to ignore

for HR, L&D, Talent leaders, managers, and CEOs.

You will design and execute a marketing strategy that:

• Captures existing demand (the 5% already in-market)

• Nurtures future demand (the 95%) by building memory, trust, and authority

• Makes Sales easier, faster, and more effective

0ur Core Belief About B2B Marketing

We strongly believe that:

• Advertising mostly reaches people who are not buying yet

• Marketing’s real job is to

  build and refresh memory links

• When buyers enter the market, they choose the brand they remember

• Content, not ads alone, is the long-term growth lever

Great companies win

both games

:

1. Capture demand today

2. Build demand for tomorrow

You will be the owner of this strategy.

What You’ll Do

1. Own Demand Generation (End-to-End)

• Define and execute Coachello’s

  demand generation strategy

• Connect content, SEO, email, events, and sales activation into one coherent system

• Pilot and grow our inbound engine, from first touch to sales handover

• Work in tight alignment with Sales to ensure marketing directly supports revenue

• Feed inbound leads into Sales and nurture flows

• Ensure marketing helps Sales start better conversations, not colder ones

• Build and grow an engaged email audience

2. Events

• Design and execute

  high-impact events

  (webinars, roundtables, conferences) in close collaboration with Sales

• Ensure events support both

  brand visibility and demand generation

• Turn events into reusable content and sales follow-ups

3. Build Content as a Growth Engine

Content is our long-term moat. You will:

• Define the editorial strategy and content angles

• Turn our unique data into high-value insights:

Examples of content you’ll drive:

• “We analyzed X coaching sessions, here’s what leaders struggle with most”

• “What HR and L&D leaders are actually working on right now”

• Data-driven LinkedIn posts, short videos, charts, checklists, templates

• Sales Alignment, Testimonials & Case Studies

  • Work closely with AM and CSM to identify strong client stories and proof points

  • Create

    clear, credible testimonials and case studies

    that directly support Sales conversations

  • Continuously refresh sales assets based on real client outcomes.

4. Product Marketing

• Own product messaging, website copy, sales decks, case studies, and key assets

• Clarify what Coachello does, for whom, and why it matters

• Translate complex products (AI, coaching, data) into simple, compelling narratives

5. Activate the Team & Coach Community

• Turn employees and coaches into content multipliers

• Create simple playbooks so content is shared consistently

6. Lead & Scale the Function

• Manage and mentor a

  marketing lead

• Build the foundations for a scalable marketing team

• Define priorities, rituals, and operating principles

About Coachello

Plateforme d'upskilling personnalisée pour développer les compétences humaines.