Trade Marketing Specialist

Key Responsibilities

• Develop trade marketing plans aligned with the company’s overall strategy to enhance brand awareness and sales performance in retail channels, distributor networks, or offline stores.
• Design and execute promotional campaigns, activation activities, exhibitions, test drive etc to ensure successful implementation.
• Develop, implement and optimize multi-channel digital marketing campaigns (SEO, social media, email, content, etc) to meet sales objectives
• Live streaming development and management. TV, radio, billboard and other ATL strategy management
• Develop standardized store display guidelines and monitor execution effectiveness.
• Negotiate optimal product placement and promotional resources with key retail accounts
• Collect and analyze sales data, consumer behavior, and competitor activities to generate actionable insights
• Manage budgets, track KPIs, and optimize campaigns for ROI.
• Analyze channel sales data to identify growth opportunities and recommend optimizations.

Required Qualifications

• Education:

  Bachelor’s degree in Marketing, Business Administration, or a related field.

• Experience:

  2–4 years of experience in trade marketing, sales, or B2B marketing, preferably within the automotive or fast-moving consumer goods (FMCG) industry.

• Skills:

  Strong analytical abilities (data analysis/reporting), proficiency in MS Office (especially Excel and PowerPoint), and excellent stakeholder management skills.

• Competencies:

  Proactive, organized, with a strong commercial mindset and capability to translate strategies into actionable, on-ground tactics.