The Challenge
Buyerlink is hunting for a growth leader to architect a $25M+ paid social engine that generates high-quality leads for home services. You'll own the entire strategy, build a team, and integrate AI to redefine lead gen in 2026.
Your Mission
Audit current paid social performance across channels (Meta, TikTok, YouTube) and identify top 3-5 optimization opportunities to improve CPL within 30 days
Build and staff your core team—define roles, hire key positions (paid social strategist, creative lead), and establish weekly rhythm for performance reviews
Design and launch 2-3 AI-powered creative production workflows (using Midjourney, Canva, Jasper) to increase ad asset velocity by 3x
Establish robust daily/weekly reporting dashboard tracking CPL, lead volume, quality score, and budget allocation with clear variance analysis for leadership
Scale paid social budget from current baseline to $25M+ annually while maintaining or improving CPL and lead quality targets
Operationalize test-and-learn framework: run min. 20+ controlled experiments across audience, creative, bidding, and landing page variables; document learnings
Integrate advanced Meta, TikTok, and YouTube features (Advantage+, Predictive Audiences, Performance Max) into standard workflows and prove incremental ROAS lift
Mentor team to self-sufficiency on AI tools and performance optimization; establish clear growth paths and upskilling curriculum for 2027
KPIs You'll Own
Cost Per Lead (CPL)
Track CPL by channel, audience segment, and creative variant; optimize toward target and benchmark against industry for home services.
Lead Volume & Quality Score
Monitor total leads generated weekly and quality metrics (conversion rate, sales-qualified ratio) to ensure acquisition scales without compromising funnel health.
Return on Ad Spend (ROAS)
Measure revenue attributed to paid social campaigns; tie back to lead quality and downstream customer LTV.
Creative Production Velocity
Track number of ad assets produced per week using AI tools vs. manual creation; target 3x increase within 6 months.
Budget Efficiency & Spend Allocation
Monitor budget deployment across channels, markets, and campaigns; ensure zero waste and optimal allocation to high-performing segments.
Tools & Stack
Your Team
Your Manager
VP Marketing or CMO (implied)
Current Team
Unknown current headcount; role includes building and scaling the team in 2026
Active hiring: paid social strategist, creative lead, and additional specialists as budget grows
The Package
Salary
$180K-$220K
Remote
On-site, Walnut Creek, CA
Benefits & Perks
Company Intelligence
Buyerlink operates in the home services lead generation space, connecting homeowners seeking remodeling, roofing, and window replacement with qualified service providers. The company is scaling aggressively in 2026 and needs a world-class paid social leader to fuel customer acquisition.
Customers
Home services businesses (remodelers, roofers, window contractors)
Culture
Test-and-learn, AI-forward, performance-obsessed, high urgency
Is This Role For You?
- You've spent 10+ years in performance marketing with deep paid social expertise and proven ability to scale budgets profitably
- You treat ad spend like your own capital—obsess over efficiency, test relentlessly, and hate waste
- You're comfortable with AI as a multiplier and want to architect workflows that make your team 3x more productive
- You want to build and lead a team, mentor operators, and own a strategic P&L in a high-growth business
- You're a traditional media buyer who executes but doesn't strategize; this role demands vision-setting and team leadership
- You're skeptical of AI or prefer 'the way we've always done it'; Buyerlink is all-in on innovation and testing
- You need full remote or flexible location; this is on-site, Walnut Creek, CA
Interview Process
Screening Call
30-min conversation on paid social background, team leadership experience, and AI integration philosophy
Performance Deep Dive
1-hour technical interview: walk through a past campaign you scaled, metrics you tracked, tests you ran, and lessons learned
Strategy Case Study
Design a paid social strategy for a hypothetical home services vertical—audience segments, creative hooks, AI tooling, and 90-day roadmap
Leadership & Culture Fit
Conversation with VP Marketing or CMO on team scaling, mentorship philosophy, and how you drive a test-and-learn culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.