Marketing Director

Overview

The Marketing Director at BURLEBO is responsible for building and leading the company’s

marketing department to drive brand awareness, customer growth, and revenue. This role

combines strategic vision, data-driven decision making, and team leadership to develop and

execute marketing initiatives that support BURLEBO’s long-term growth. Reporting to the Head of

Brand, the Marketing Director will translate brand strategy into marketing execution across all

channels including partnerships, ambassador programs, paid media, and retention marketing.

The ideal candidate is a strategic builder who thrives in a high-growth environment and can

create systems, hire and develop talent, and leverage data to inform marketing strategy and

creative direction.

• ATTENTION: To be considered for position, YOU MUST fill out this survey.** https://surveys.cultureindex.com/s/VK2opX4gLU/120090

Experience/Ideal Canidate

• 5+ years of experience in marketing leadership, growth marketing, or brand marketing.
• Experience building or scaling a marketing department.
• Strong understanding of digital marketing, paid media strategy, partnerships, and retention

marketing.

• Experience working with marketing analytics and performance data to guide strategy.
• Proven leadership ability managing teams and external agencies.
• Strong communication skills and ability to align marketing strategy with brand leadership.

THIS HIRE IS EXPECTED TO...

• Build and lead BURLEBO’s marketing department, creating structure, systems, and

processes that allow the brand to scale.

• Develop and execute integrated marketing strategies that drive brand awareness,

customer acquisition, and retention.

• Translate the brand vision set by the Head of Brand into measurable marketing

initiatives.

• Align marketing efforts with product launches, seasonal campaigns, and brand initiatives.
• Recruit, hire, and manage key marketing roles.
• Lead and mentor team members while building a high-performing, accountable

marketing organization.

• Establish clear roles, goals, and performance expectations for the marketing team.
• Work cross-functionally with the Creative Director to ensure marketing initiatives are

supported with strong creative execution.

• Oversee the brand’s paid media strategy across digital platforms.
• Manage relationships with external ad agencies and ensure performance aligns with

company goals.

• Evaluate and optimize paid media performance through testing, analytics, and strategic

iteration.

• Build a data-driven marketing culture that uses analytics to inform decision making.
• Analyze marketing performance across channels including paid media, partnerships,

retention marketing, and campaigns.

• Translate marketing data into actionable insights that guide strategy and inform creative

direction.

• Report key marketing performance metrics to the Head of Brand and executive

leadership.