The Challenge
BritBox is a scrappy British streaming service punching above its weight across 7 markets. You'll own the complete growth machine for BBC Select—from acquisition strategy to partner negotiations—with real P&L accountability and zero corporate bureaucracy.
Your Mission
Audit current acquisition channels and establish baseline metrics for CPA, LTV, and cohort payback periods across paid, partner, and owned
Build 12-month subscriber and revenue forecasting model with scenario planning to guide budget allocation decisions
Map partner platform dynamics (Amazon, Roku Channel, etc.) and identify 2-3 quick-win optimization opportunities
Define integrated campaign framework and creative approval process, then launch first cross-channel campaign
Deliver subscriber acquisition growth targets with improved marketing efficiency ratio (revenue per marketing dollar spent)
Launch 3-4 major integrated campaigns with documented creative performance and strategic pivot recommendations
Establish ongoing partnership strategy with syndication partners, negotiating improved organic merchandising placements
Scale highest-performing paid channels and sunset underperforming tactics based on data-driven analysis
KPIs You'll Own
Customer Acquisition Cost (CPA)
Track cost per new subscriber across all channels to optimize marketing spend efficiency.
Subscriber Growth Rate
Monthly and quarterly new subscriber additions against forecasted targets.
Marketing Efficiency Ratio
Revenue generated per marketing dollar spent; primary accountability metric.
Campaign ROAS
Return on ad spend by campaign and channel to guide creative and media decisions.
Cohort Payback Period
Months to recover marketing investment from subscriber cohorts.
Tools & Stack
Your Team
Your Manager
Senior Director, Growth Marketing & Partnerships
Current Team
Cross-functional growth marketing team; lifecycle/CRM partners; partner management
Backfill/expansion for BBC Select growth leadership
The Package
Salary
$160K-$200K base
Variable
Likely 15-25% performance bonus tied to subscriber/revenue targets
Remote
On-site in New York, NY; full-time permanent
Benefits & Perks
Company Intelligence
BritBox is a premium streaming service owned by BBC and ITV, launched in 2017 as the ultimate destination for British TV. Operating across 7 markets (North America, Australia, Nordics, and more), it's a lean, fast-moving organization that competes with major streamers by combining quality curation and authentic British storytelling.
Founded
2017
Customers
Millions of subscribers across North America, Australia, Nordics, and UK markets
Culture
Fast-paced, ambitious, data-driven; scrappy startup mentality within established media infrastructure
Is This Role For You?
- You've led D2C subscription growth with accountability for real subscriber and revenue targets
- You're equally fluent in data analysis and creative strategy—you don't just read dashboards, you shape campaigns
- You've negotiated with or managed partnerships at scale (retail, platform, distribution)
- You thrive in ambiguity and moving fast; you don't need perfect data to act
- You're primarily a brand marketer or demand gen specialist—this is full P&L ownership
- You need remote flexibility; this is on-site in NYC, full stop
- You haven't managed a marketing team or influenced cross-functional strategy at director level
Interview Process
Recruiter screen
Confirm growth background, D2C experience, and on-site NYC availability
Hiring manager call
Deep dive into your acquisition strategy framework and CPA/LTV philosophy
Strategy case
Present growth strategy for a specific scenario (new market entry, channel optimization, etc.)
Cross-functional panel
Conversations with Senior Director, Partner Manager, and lifecycle marketing lead
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.