The Challenge
Brisk Teaching has 2M+ teachers on platform with massive product-market fit. You're their first dedicated growth hire-owning the entire teacher acquisition, activation, and retention engine from scratch with founder-level autonomy.
Your Mission
Map teacher discovery & activation journey end-to-end; identify top 3 high-leverage growth levers with data
Design and ship 4-6 growth experiments (acquisition campaigns, onboarding flows, referral mechanics) and measure impact
Build growth dashboard tracking funnel metrics (discovery → activation → retention); establish baseline KPIs
Partner with Product & Marketing to align seasonal plays around back-to-school; lock in Q1 campaign calendar
Increase teacher activation rate by 15-25% through optimized onboarding and early-use moments
Launch and scale 2-3 viral/referral mechanics; track teacher-to-teacher sharing as % of new signups
Reduce teacher churn in months 1-3 by 20%+ through retention-focused interventions and re-engagement campaigns
Own growth roadmap with clear quarterly bets; report on growth efficiency metrics (CAC, LTV, payback period)
KPIs You'll Own
Teacher Activation Rate
% of new sign-ups completing first meaningful action (lesson creation, student invite, platform use) within 7 days
Monthly Active Teachers
Count of unique teachers logging in and using Brisk features each month; tracks retention and engagement momentum
Cost Per Activated Teacher
Total growth spend / activated teachers; measures acquisition efficiency relative to product quality
Teacher Referral Rate
% of active teachers who refer a colleague to Brisk; indicates product-led growth potential and satisfaction
Retention Cohort Curves
Week-over-week and month-over-month retention rates by cohort; identifies where teachers churn and why
Growth Experiment Velocity
Number of high-confidence experiments shipped per month with clear statistical significance
Tools & Stack
Your Team
Your Manager
Likely CEO or Head of Marketing/Product (to be clarified)
Current Team
Close partners in Marketing, Product, Lifecycle, Brand, and Field teams; you're the first full-time growth hire
New role, first dedicated growth hire at Brisk
The Package
Salary
$140K-$180K base
Equity
Likely equity package (standard for Series B+ edtech backed by BVP/Owl Ventures)
Remote
On-site (location in United States not specified; confirm with company)
Benefits & Perks
Company Intelligence
Brisk Teaching is an AI platform empowering K-12 educators with personalized, curriculum-aligned instruction. With 2M+ teachers and partnerships across US school districts, Brisk combines cutting-edge AI with deep classroom respect. Backed by BVP (Shopify, LinkedIn, Anthropic) and Owl Ventures (Newsela, Quizlet, MasterClass).
Funding
Series B+ (backed by Bessemer Venture Partners and Owl Ventures)
Customers
2M+ teachers; partnerships with school districts nationwide
Culture
Fast-moving, collaborative, mission-driven. Values: urgency, ownership, focus. Blend of top AI talent and real classroom experience.
Is This Role For You?
- You've shipped growth experiments and can read data to make decisions, not just report metrics
- You obsess over distribution mechanics and user psychology-you understand how teachers discover and share tools
- You're scrappy enough to vibe-code a landing page when the idea can't wait, but mature enough to bring teams along to scale
- You've worked B2C or education/community products and know how to build growth systems for real human behavior (not generic SaaS playbooks)
- You want founder-level scope and the autonomy to set your own agenda-this is an individual contributor role with strategic weight
- You need a large marketing team to execute ideas; this is an IC role with close partnerships but you own the outcome
- You're uncomfortable with ambiguity or prefer structured, pre-defined roadmaps; you'll need to find the leverage yourself
- You haven't built and shipped real growth experiments with statistical rigor; this role requires hands-on execution and data literacy
Interview Process
Screening Call
Alignment on growth obsession, teacher audience understanding, and fit with founder scope
Growth Case Study or Take-Home
Design a growth experiment or strategy for Brisk's teacher acquisition/retention; show your thinking and methodology
Cross-Functional Conversation
Meet with Product and Marketing leads; discuss how you'd partner and drive alignment across teams
Founder/Leader Conversation
Deeper discussion on vision, culture fit, and long-term strategy for Brisk's growth engine
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Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.