Field Marketing Manager - Clinical Diagnostics

Bio-Rad

is seeking a

Field Marketing Manager - Clinical Diagnostics

based in Brazil to oversee activities across Latin America. This role focuses on supporting and providing key input into annual marketing plans, ensuring the effective application of the 4 Ps (Product, Price, Place, and Promotion) at the regional, national, or territorial level, in alignment with the global product management strategy.

How You’ll Make An Impact

• Identifying priority market opportunities and providing strategic input on new product launches and portfolio expansion;
• Maintaining strong commercial and market knowledge to support clinical diagnostics sales and marketing activities;
• Supporting pricing strategy definition and ensuring effective execution in the market;
• Prioritising key accounts and sales channels to maximise market impact;
• Developing and executing demand-generation initiatives and promotional campaigns;
• Planning and implementing local marketing events in close collaboration with the sales team;
• Monitoring sales performance and market growth, adjusting strategies in response to competitive dynamics;
• Collecting and analysing market intelligence and customer insights (“voice of the customer”);
• Assessing local competitive landscapes and relevant macroeconomic trends;
• Training the sales team on value propositions, positioning, and product differentiation;
• Adapting marketing communications to local market needs while ensuring alignment with global strategy;
• Managing marketing budgets and tracking return on investment (ROI) for implemented activities;
• Travel up to 35% may be necessary.

What You Bring

• Bachelor’s degree and Master’s degree (MA/MS) equivalent in related health field preferred;
• Fluent in English;
• Minimum of 5 years health market experience;
• CRM experience, preferably SalesForce.

Total Rewards Package:

At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits:

We’re proud to offer a variety of options, including competitive medica and dental plans for you and your family, group life insurance, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, wellness challenges and support, and more!

Compensation:

Market compatible compensation.

Who We Are:

For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

Agency Non-Solicitation:

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Legal Entity: (BRA_1101)Bio-Rad Laboratorios Brasil Ltda