The Challenge
Binance is the world's largest crypto exchange by volume, trusted by 280M+ users globally. You'll drive user growth across Southeast Asia by designing and executing integrated marketing campaigns that move the needle on acquisition, retention, and lifecycle value in a hyper-competitive space.
Your Mission
Map current user acquisition channels and establish baseline KPIs for paid social (TikTok, Meta, Twitter) and email campaigns
Design and launch first cohort of segmented email campaigns with A/B testing framework to measure ROI
Build layered incentive system and lifecycle management mechanism for at least 2 user segments
Establish data analysis framework and dashboard to monitor user growth metrics weekly
Scale profitable paid social campaigns to 3x monthly user acquisition volume with maintained or improved CAC
Execute 3+ integrated marketing campaigns with cross-functional alignment, each hitting 20%+ above target ROI
Develop and implement differentiated operation strategies for 4+ user cohorts with personalized messaging
Coordinate 2+ online/offline lead generation events with measurable conversion metrics and partnership ROI
KPIs You'll Own
User Acquisition Cost (CAC)
Track cost per new user acquired across all paid channels to optimize spend efficiency.
Campaign ROI
Measure revenue generated per dollar spent across email, paid social, and partnership channels.
Monthly Active User (MAU) Growth %
Monitor month-over-month user growth rate driven by your marketing activities.
Email Open & Click-Through Rate
Track engagement metrics on promotional and triggered email campaigns to optimize send strategy.
Paid Social ROAS
Return on ad spend across TikTok, Meta, and Twitter campaigns as primary performance indicator.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Cross-functional: product, design, analytics teams
New role or backfill not specified
The Package
Salary
$65K-$85K base
Remote
On-site in Vietnam with flexible work-from-home arrangements depending on team needs
Benefits & Perks
Company Intelligence
Binance is the world's largest cryptocurrency exchange by trading volume and registered users, serving 280M+ people across 100+ countries. The platform offers trading, finance, education, payments, institutional services, and Web3 features built on blockchain technology. Binance is building an inclusive financial ecosystem to advance financial freedom globally.
Customers
280M+ registered users across 100+ countries
Culture
User-centric, flat structure, innovative, results-driven, autonomy-focused
Is This Role For You?
- You've driven paid social campaigns (TikTok, Meta, Twitter) with proven ROI improvement at scale
- You're bilingual in English and Vietnamese and can communicate across global and regional teams
- You're data-obsessed: you build frameworks, monitor KPIs religiously, and make decisions based on analytics
- You've designed user lifecycle strategies, segmentation, or incentive systems that moved retention/LTV
- You're comfortable in crypto/fintech or learn blockchain concepts quickly
- You need remote-only work; this role requires on-site presence in Vietnam with occasional flexibility
- You lack hands-on experience building and optimizing paid social campaigns at scale
- You're not comfortable with ambiguity or fast iteration—you need perfect briefs before executing
- You can't speak Vietnamese fluently or haven't coordinated campaigns across language barriers
Interview Process
Initial Screening
Phone/video call to assess language skills, marketing experience, and cultural fit
Case Study/Portfolio Review
Present 1-2 paid social campaigns you've owned with metrics (CAC, ROAS, user growth impact)
Technical Deep Dive
Discussion on data frameworks, analytics approach, and how you'd structure campaigns for SEA market
Cross-Functional Panel
Meet with product, analytics, and leadership to assess collaboration and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.