Director Digital Marketing

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use.

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman, Pakistan and UAE.

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinking about our lives for good.

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you.

Role Purpose

Why this role matters:

As a Digital Acquisition Director, you will lead the digital growth engine for Virgin Mobile Mexico, driving customer acquisition and revenue through high-impact performance marketing strategies. This role is critical in scaling the business efficiently, ensuring every investment delivers measurable growth while strengthening our position in a highly competitive market.

What success looks like:

• Strong and consistent subscriber growth across digital channels
• Optimized CAC with clear improvements in ROI and marketing efficiency
• High-performing digital funnels with improved conversion rates (web and app)
• Data-driven decision-making embedded across all marketing initiatives
• Seamless collaboration across local and global stakeholders
• A high-performing, agile digital marketing team delivering measurable impact

Why this is for you:

This is an opportunity to own and shape the digital acquisition strategy for a fast-growing, digital-first brand. If you thrive in performance-driven environments, enjoy combining data with creativity, and want to make a tangible impact on business growth. This role offers both autonomy and visibility at a leadership level.

Key Responsibilities

In this role, you will be responsible for:

Performance Marketing

• Own digital acquisition strategy across paid media (Meta, Google, TikTok, programmatic)
• Drive subscriber growth, CAC optimization, and ROI improvements
• Manage performance budgets with strong discipline on attribution and incrementality

E-commerce & Conversion Optimization

• Optimize digital sales funnels (web/app) to improve conversion rates
• Partner with product and UX teams to enhance user journeys
• Lead A/B testing roadmap across landing pages, checkout, and onboarding

Data & Analytics

• Own marketing dashboards and reporting (CAC, LTV, ROAS, funnel metrics)
• Leverage tools like Google Analytics, AppsFlyer/Adjust, CRM platforms
• Translate data into actionable insights for growth

Brand & Content Alignment

• Ensure performance marketing aligns with brand positioning
• Collaborate with creative teams to deliver high-performing ad creatives
• Maintain consistency across digital touchpoints

Cross-functional Leadership

• Work closely with product, commercial, and technology teams
• Manage external agencies and partners
• Mentor and build a high-performing digital marketing team

Qualifications & Attributes

We’re seeking someone who embodies the following:

Education:

bachelor’s degree in marketing, Business, Economics, or a related field (Master’s degree is a plus)

Experience:

• 8–12 years of experience in digital marketing, with strong focus on performance marketing
• Proven track record of scaling digital acquisition and driving revenue growth
• Experience in telecom, MVNO, e-commerce, or digital-first businesses
• Experience working in fast-paced, high-growth environments

Technical Skills:

• Strong expertise in paid media platforms (Meta, Google, TikTok, programmatic)
• Hands-on experience with analytics and attribution tools (Google Analytics, AppsFlyer, Adjust, CRM platforms)
• Deep understanding of CAC, LTV, ROAS, and funnel optimization
• Familiarity with mobile app growth and attribution frameworks

Unique Attributes:

• Highly analytical with a strong data-driven mindset
• Strategic thinker with a hands-on, execution-focused approach
• Strong stakeholder management and communication skills
• Ability to operate both at a strategic and tactical level
• Fluency in both Spanish and English (mandatory)

Additional Resources

Learn more about Beyond ONE by exploring the following:

• Beyond ONE Values
• Beyond ONE LinkedIn Page
• How Values Build Belonging, by our Group Chief People Officer

Our Hiring Process

Here’s what you can expect during the interview process:

• Recruiter Chat:A conversation to understand your background, ambitions, and expectations.
• Hiring Manager Interview:A deep dive into the role, your experience, and how you could add value to our team.
• Feedback Loop:Depending on the role, you’ll meet with key stakeholders across the organization to get a 360° view of the role.
• Leadership Interview:For senior roles, expect a conversation with our leadership or CEO to align on vision and cultural fit.

Our Commitment to Feedback

At Beyond ONE, we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage but aren't selected, we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships, even with candidates we may not hire.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week in our UAE & Pakistan offices.
• Healthcare and other local benefits offered in market.

By submitting your application, you acknowledge and consent to the use of Greenhouse & BrightHire during the recruitment process. This may include the storage and processing of your data on servers located outside your country of residence. For further information, please contact us at dataprivacy@beyond.one.