VP of Growth

VP of Growth

Reports to: Chief Executive Officer (CEO) Location: New York, NY

About Barsys

Barsys is a robotics, design, and beverage technology company building the future of the cocktail experience. Our ecosystem spans intelligent hardware (Barsys 360, Coaster 2.0, Wireless Mixer, Shaker Pro, Barsys One), a 5.3M-user connected app with Barbot AI, and the Barsys Ads Network, the first closed-loop retail media platform for the $110B U.S. spirits category. We are headquartered in Midtown New York City.

The Opportunity

Barsys has achieved something rare: real revenue, and a proprietary first-party data moat, a 5.3M-user app, and a hardware installed base approaching Peloton and Sonos at IPO. The machine is running. Now we need a VP of Growth who can engineer the next phase, scaling device distribution, accelerating app-to-revenue loops, building the advertising flywheel, and turning Barsys into a category-defining platform. This is a senior operator role reporting directly to the Founder & CEO.

What You'll Do

Own and architect Barsys's full growth strategy across hardware acquisition, app growth, DTC, and the Barsys Ads Network, ensuring all growth levers are integrated and compounding.

• Design and execute device distribution growth: expand retail shelf presence, optimize Amazon, scale TikTok Shop and social commerce, and open new acquisition channels.
• Drive app growth and engagement strategy, deepening activation rates, building the usage loop, and maximizing the data signal each device generates for the Ads Network.

Lead the Barsys Ads Network go-to-market strategy: define the advertiser value proposition, build the initial roster of spirits brand advertisers, and establish pricing and inventory frameworks. Build and oversee a growth team covering performance marketing, ecommerce, lifecycle, influencer, and SEO/ASO, setting team goals, hiring key roles, and establishing accountability rhythms.

• Own growth-related P&L metrics: CAC by channel, LTV by cohort, payback period, device-to-app activation rate, and ARPU expansion over time.
• Partner with the CBO on channel strategy, pricing architecture, and revenue modeling; partner with the CEO on brand positioning and investor narrative.
• Identify and develop strategic growth partnerships, spirits brands, hospitality groups, media companies, and retail platforms, that accelerate acquisition at lower CAC.
• Build growth experimentation infrastructure: A/B testing, cohort analysis, attribution modeling, and reporting cadences that allow rapid learning and iteration.

What We're Looking For

10+ years of experience in growth, marketing, or commercial strategy, with 3+ years in a senior leadership role at a consumer hardware, DTC, or platform business.

• Track record of scaling a consumer brand or platform through multiple growth phases, from early traction to hundreds of millions in revenue.

Deep fluency in growth economics: CAC, LTV, payback periods, channel mix optimization, and unit economics across both hardware and subscription/media revenue. Experience owning or significantly influencing a media or advertising business, understanding of CPM/CPC economics, advertiser sales, and retail media is a meaningful advantage. Operator mentality: you have hired teams, owned budgets, built dashboards, and are personally accountable for outcomes, not just recommendations. Exceptional cross-functional collaborator, you can align marketing, product, ecommerce, and partnerships under a unified growth thesis. Strong communicator who can articulate growth strategy to the CEO, investors, and advertising partners with equal clarity.

Nice to Have

Experience with retail media networks, ad-supported platforms, or data monetization businesses (Walmart Connect, Vizio SmartCast, Amazon Ads ecosystem). Background in spirits, premium home, or consumer hardware categories. Prior experience at a company that reached IPO or strategic acquisition. Comfort with AI-driven marketing tooling, programmatic advertising, and first-party data strategy.