Senior Affiliate Marketing & TikTok Shop Growth Manager

Senior Affiliate Marketing & TikTok Shop Growth Manager

_(Influencer Marketing _*Creator Partnerships * Social Commerce)

Position Overview

We are seeking an experienced, high-level Affiliate Marketing & TikTok Shop Growth Manager to lead and scale our influencer, affiliate, and social commerce initiatives across TikTok Shop, TikTok LIVE, Instagram, Meta platforms, and other emerging creator-driven platforms.

This is not an entry-level coordinator role. We are looking for someone who understands how to build and scale creator ecosystems, drive measurable revenue growth, manage influencer relationships at a high level, and execute performance-focused campaigns that convert.

The ideal candidate has hands-on experience with TikTok Shop operations, creator affiliate programs, live selling strategy, influencer negotiations, and performance analytics. This person should understand both brand-building and direct-response commerce and be capable of operating strategically while also executing day-to-day initiatives.

This role will work cross-functionally with leadership, creative, eCommerce, paid media, and product teams to drive customer acquisition, brand visibility, and revenue growth through affiliate and creator channels.

*Key Responsibilities *

Affiliate & Influencer Program Leadership

• Build, manage, and scale affiliate and influencer marketing programs across TikTok Shop, Instagram, Meta platforms, and emerging social commerce platforms
• Recruit, vet, onboard, and manage creators, influencers, affiliates, ambassadors, and live sellers
• Develop scalable creator partnership strategies focused on both brand awareness and revenue generation
• Establish and manage affiliate commission structures, creator incentives, promotional campaigns, and partnership agreements
• Build long-term relationships with high-performing creators and strategic partners

TikTok Shop & LIVE Commerce Management

• Lead TikTok Shop affiliate growth initiatives and creator activation programs
• Manage TikTok LIVE strategy including creator collaborations, livestream campaigns, promotions, and conversion optimization
• Develop initiatives to improve:
• GMV (Gross Merchandise Volume)
• Affiliate sales
• Creator participation
• Conversion rates
• Customer acquisition
• Monitor TikTok Shop trends, algorithm updates, platform tools, and emerging social commerce opportunities
• Coordinate product launches and promotional campaigns within TikTok Shop ecosystems

Performance Marketing & Analytics

• Track, analyze, and optimize campaign performance across affiliate and creator channels
• Measure KPIs including:
• Revenue growth
• ROAS
• CAC
• Affiliate conversion rates
• Engagement
• Traffic
• Creator performance
• Provide reporting, strategic recommendations, and growth opportunities to leadership
• Identify top-performing creators and scale successful partnerships

Cross-Functional Collaboration

• Partner closely with creative, eCommerce, paid media, and product teams to align campaign messaging and launch strategies
• Assist in developing creator-focused marketing initiatives and UGC strategies
• Coordinate product seeding, campaign calendars, discount codes, affiliate links, and creator communication
• Help support trade shows, events, livestream activations, and promotional launches when applicable

Qualifications

Required Experience

• 5+ years of experience in affiliate marketing, influencer marketing, creator partnerships, social commerce, or digital growth marketing
• Proven hands-on experience with TikTok Shop and/or TikTok LIVE commerce
• Strong understanding of influencer negotiations, affiliate structures, creator compensation models, and campaign management
• Demonstrated ability to drive measurable sales growth through creator and affiliate channels
• Experience managing influencer relationships, outreach campaigns, and affiliate programs at scale
• Strong analytical, organizational, and communication skills

Preferred Experience

• Experience within consumer products, sporting goods, lifestyle, fitness, outdoor, tech, or eCommerce brands
• Experience with Shopify and social commerce integrations
• Familiarity with Spark Ads, creator licensing, and paid amplification strategies
• Existing creator or influencer network relationships are a strong plus
• Experience managing agencies, creator networks, or affiliate platforms preferred

Technical Skills

• TikTok Shop Seller Center
• TikTok Affiliate Center
• Shopify
• Affiliate marketing platforms
• Influencer outreach and CRM tools
• Excel / Google Sheets reporting
• Meta Business Suite
• Social media analytics platforms
• Basic understanding of paid social advertising and attribution tracking

Ideal Candidate

• Strategic thinker with strong execution capabilities
• Deep understanding of creator culture and social commerce trends
• Highly organized and self-motivated
• Strong relationship builder and communicator
• Entrepreneurial mindset with a performance-driven approach
• Comfortable operating in a fast-paced growth environment

Employment Structure

We are open to:

• Full-time employment
• Fractional leadership
• Consultant or contract arrangements
• Hybrid or remote structures depending on experience and qualifications

Compensation

Compensation will be competitive and based on experience, structure, and qualifications.

Potential compensation components may include:

• Base salary
• Performance incentives
• Revenue or growth bonuses
• Consulting or fractional arrangements for highly qualified candidates

Pay: $80,000.00 - $100,000.00 per year

Work Location: Hybrid remote in Beverly Hills, CA 90212