The Challenge
Aidoc is the clinical AI leader powering diagnosis at 1,600+ medical centers globally. You'll architect their growth engine: balancing broad digital awareness with hyper-targeted ABM against 2,500 key contacts, while becoming the data backbone that drives every marketing decision.
Your Mission
Audit current ABM program, define segmentation strategy across 300 target health systems, and identify quick wins in account prioritization
Design v2.0 data infrastructure and automated reporting framework; establish baseline metrics on ABM ROI by persona and account type
Launch 2-3 high-impact ABM 'plays' (direct mail, gifting, OOH, or creative outreach) against top 50 accounts to test outside-the-box channels
Become the growth data expert; present monthly insights on digital program performance and ABM engagement patterns to CMO and leadership
Scale ABM program across full 2,500-contact list with semi-custom content and personalized distribution; measure pipeline impact by account segment
Build integrated digital + ABM analytics dashboard showing real-time engagement, pipeline velocity, and campaign ROI by channel and persona
Optimize content strategy using data-driven hypotheses; reduce creation waste by identifying 80/20 content themes that resonate with each buyer segment
Establish repeatable playbook for non-standard tactics (direct mail, gifting, billboards, etc.); quantify impact and recommend scale strategy
KPIs You'll Own
ABM Pipeline Influence
Revenue attributed to target accounts engaged through ABM campaigns, tracked by account tier and persona.
Content ROI by Segment
Engagement rate and pipeline contribution per content asset, segmented by account type and persona.
Broad Awareness Reach
Qualified impressions, click-through rate, and cost-per-qualified-lead across paid digital and email programs.
Account Penetration
Percentage of target accounts with 2+ personas engaged; velocity of new contact discovery within accounts.
Campaign Efficiency
Cost-per-pipeline-dollar generated across ABM plays and broad awareness tactics.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer
Current Team
Cross-functional: Product Marketing, Communications, Digital Marketing Ops (composition size not specified)
New leadership role to establish and scale growth function
The Package
Salary
$180K-$220K
Remote
On-site in New York, NY (despite 'Remote US' in description; posting states ONSITE)
Benefits & Perks
Company Intelligence
Aidoc revolutionizes clinical decision-making with real-time AI imaging solutions, deployed across 1,600+ medical centers worldwide. Founded in 2016, the company holds the most FDA-cleared CAD solutions and was named one of TIME's 50 most genius companies. With $370M+ in funding, Aidoc empowers physicians to diagnose urgent cases faster, directly improving patient outcomes.
Founded
2016
Funding
$370M+
Customers
1,600+ medical centers; 60M+ patients reached annually
Is This Role For You?
- You've built and scaled ABM programs at enterprise B2B SaaS or healthcare tech companies and can prove pipeline impact
- You're equally fluent in SQL, Python, or BI tools as you are in marketing strategy-data isn't a support function for you, it's your native language
- You thrive in ambiguity: this role is part strategist, part analyst, part operator; you wear all three hats daily
- You're obsessed with finding creative, non-obvious plays (direct mail, OOH, gifting, events) that break through noise in saturated markets
- You want to report directly to CMO-level and shape growth strategy at a mission-driven healthtech leader with real customer impact
- You need a clear-cut 'marketing ops' or 'marketing manager' role; this role spans strategy, execution, and data science-you'll be stretched
- You're not comfortable with on-site work in New York (posting specifies ONSITE despite 'Remote US' headline)
- You lack hands-on experience with ABM, segmentation, and marketing analytics; this isn't a learning role-you need to hit the ground running
Interview Process
Screen
Initial conversation with recruiter on ABM experience and data fluency
Case Study
Walk through a past ABM program or growth initiative you led; discuss metrics, segmentation, and creative plays
CMO Conversation
Strategic deep-dive with Chief Marketing Officer on growth vision, data infrastructure, and ABM approach
Analytics Exercise
Hands-on take-home: analyze sample healthcare marketing data, identify segment patterns, propose hypotheses
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.