Regional Marketing Director

Sterling Healthcare Management believes in treating it's team members like family. We are committed giving our resident's and team members the most positive experience possible.

Regional Director of Marketing Sterling Healthcare Management Full-Time · Day Shift · Multi-Site · Travel Required

About This Role

We are looking for a dynamic, results-driven Regional Director of Marketing to lead census development strategies across multiple Sterling Healthcare Management skilled nursing communities and assisted living communities. You will drive occupancy and growth, develop regional referral relationships, and serve as the strategic marketing leader for Sterling's post-acute, long-term care, and assisted living, South Bend portfolio.

If you are a proven healthcare sales leader who knows how to grow census, develop talent, and build systems that produce consistent results, we want to meet you.

What We Offer

Benefits for Full-Time Staff Include

Medical, Dental, Vision and Prescription Drug Insurance.

401(K) with company match

PTO

Virtual Doctor Visits - Telehealth

Flexible Spending Account (FSA)

Life and AD&D Insurance

Disability Insurance

KISx Card (surgery and imaging program)

Tuition Reimbursement

Daily Pay Available

Fun, Creative, and Mission-driven work environment

Supportive leadership that values your ideas

Competitive base salary plus performance-based bonus tied to census and occupancy goals

Car allowance or mileage reimbursement for regional travel

High-visibility regional leadership role with direct impact on organizational growth

Autonomy to build and execute a regional marketing strategy with strong corporate support

What You'll Do

Census Development & Strategy

• Develop and execute a regional census development strategy aligned with Sterling's occupancy and payer mix goals across all assigned communities

• Monitor daily census by community and payer mix, identify trends, gaps, and opportunities and respond proactively

• Set community-level census targets for weekly and monthly performance metrics

• Analyze market data, competitor positioning, and referral source activity to identify growth opportunities in each community's market

• Lead the development and execution of community marketing plans, referral campaigns, and payer mix improvement strategies

Partner with Administrators and the corporate team on pricing strategy, bed utilization, and short-stay vs. long-term care mix optimization

Referral Relationship Development

• Build and maintain regional relationships with hospital systems, discharge planning departments, managed care organizations, physician groups, home health agencies, and hospice providers

Represent Sterling Healthcare Management at regional healthcare conferences, association events, and community health fairs

• Develop preferred provider relationships with key health systems and managed care payers in the regional market

• Support community-level Marketing & Admissions Directors in growing and maintaining their individual referral source networks

Identify and pursue new referral channels including ACOs, bundled payment programs, and value-based care networks

Marketing Operations & Reporting

Oversee the use of CRM and admissions tracking systems across all communities, ensure data integrity and consistent reporting practices

Prepare and present weekly and monthly census, referral, and conversion reports to senior leadership

Ensure all community marketing materials, digital presence, and brand representation are consistent with Sterling's standards

Track and manage regional marketing budget, monitor spend, measure ROI, and optimize allocation across communities

Ensure all marketing and admissions practices comply with applicable federal and state regulations including the Anti-Kickback Statute, Stark Law, and HIPAA

Collaboration & Communication

• Partner closely with community Administrators, Directors of Nursing, and Business Office Managers to ensure admissions readiness, clinical coverage, and payer authorization processes support census goals

Facilitate regular regional marketing meetings with community-level Marketing & Admissions Directors to share best practices, address challenges, and align on strategy

Serve as the regional subject matter expert on post-acute market trends, managed care contracting, and competitive intelligence

Communicate census performance, market conditions, and strategic recommendations to the Sterling corporate leadership team regularly

Requirements

Minimum 3 to 5 years of healthcare marketing, census development, or admissions leadership experience, multi-site or regional experience strongly preferred

Proven track record of census growth, occupancy improvement, and payer mix optimization in a skilled nursing or post-acute care setting

Established relationships with hospital discharge planners, case managers, and managed care organizations in the Indiana market preferred

Strong knowledge of Medicare, Medicaid, managed care, and private pay reimbursement in the post-acute setting

Proficiency with CRM and admissions tracking systems, PointClickCare

Excellent presentation, negotiation, and relationship-building skills

Valid driver's license and reliable transportation, regional travel required

Bachelor's degree in marketing, business, healthcare administration, or related field preferred, equivalent experience considered

Apply Today

This is a high-impact regional leadership role where your strategy and execution directly drive the growth and success of Sterling Healthcare Management's community portfolio. If you are ready to lead at the regional level and build something that lasts, apply now. We look forward to speaking with you.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.