The Challenge
Software 3.0 is scaling AI Engineer—the industry's vendor-neutral event series growing 400% in 2 years. You'll own the playbook to hit 10K+ attendees by 2030, turning community into a marketing engine.
Your Mission
Audit and optimize core marketing channels (LinkedIn, Twitter/X, YouTube, website) with baseline metrics; launch first speaker amplification campaign
Build and execute marketing calendar for next 2 events with clear milestones tied to speaker announcements and ticket launches
Develop 3 audience growth experiments (partnerships, cross-promotion, niche targeting) and run A/B tests on campaign messaging
Establish speaker promotion playbook: brief speakers, coordinate social assets, track engagement lift from speaker posts
Grow AI Engineer audience by 25%+ across LinkedIn and Twitter/X with measurable engagement rates and follower growth
Drive 15%+ increase in event ticket sales attributed to marketing campaigns through UTM tracking and conversion analysis
Scale speaker amplification program: 80%+ speaker participation in promotion with trackable reach and attendance impact
Deliver sponsor visibility strategy with marketing collateral, social integration, and measurable sponsor ROI metrics
KPIs You'll Own
Event Ticket Sales
Revenue and units sold attributed to marketing campaigns; tracked by UTM and campaign source.
Audience Growth Rate
Month-over-month follower and email list growth across LinkedIn, Twitter/X, and YouTube.
Speaker Amplification Reach
Total impressions and engagement from speaker-promoted content; % of speakers actively amplifying sessions.
Marketing Campaign Conversion Rate
Click-through rate and conversion rate from awareness to ticket purchase by campaign and channel.
Community Activation Rate
Engagement metrics from Slack and community channels; RSVP and attendance rates tied to community promotion.
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Marketing or VP Community
Current Team
Assumed small marketing team; you'll be primary growth owner
New role; 6-month contract with potential extension
The Package
Salary
$75K-$95K base
Remote
On-site required; located in United States
Benefits & Perks
Company Intelligence
Software 3.0 owns AI Engineer, the industry's only vendor-neutral AI event series. With 400% attendance growth in 2 years and projected 10K+ attendees by 2030, they're building the SXSW of AI. Mission: empower the global AI engineering community through transformative events and year-round engagement.
Customers
AI engineers, developers, enterprise tech leaders, event sponsors
Culture
Mission-driven, growth-focused, community-first ethos
Is This Role For You?
- You've scaled B2B events, communities, or SaaS platforms and know how to convert awareness into action
- You're comfortable testing and iterating fast—you ship campaigns, measure, pivot, repeat
- You own LinkedIn, Twitter/X, or YouTube strategy and can speak credibly about organic reach and engagement mechanics
- You thrive in ambiguity: this role is scrappy, hands-on, and you'll wear multiple hats (no handoff mentality)
- You need equity, 9-figure VC funding, or a permanent role—this is a 6-month contract play
- You're a designer or creative first; this is execution and growth, not brand campaigns
- You want to own event production, vendor management, or tech stack—you partner with ops, not lead it
Interview Process
Phone Screen
Hiring manager asks about event marketing experience, growth experiments you've led, and why you want a 6-month contract.
Marketing Case Study
Design a 3-month growth plan for AI Engineer: channels, campaigns, metrics. Show your thinking on audience targeting and speaker amplification.
Team Interview
Speak with Head of Marketing and/or Community Lead about execution style, collaboration, and how you'd prioritize competing demands.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.