The Challenge
Afya is transforming healthcare by building digital solutions for doctors. You'll own the analytics infrastructure for a high-growth medical platform, turning raw data into the insights that drive acquisition, activation, and retention across their physician-focused products.
Your Mission
Audit and document current tracking setup across GA4, UTMs, and event structure; identify data quality gaps costing the team blind spots
Build 3-4 executive dashboards covering acquisition funnel, cohort retention, and churn by physician segment in PowerBI
Conduct first cohort analysis on physician activation to isolate the behaviors that predict long-term engagement and retention
Partner with Product and Engineering to design multi-touch attribution model requirements and data governance standards
Launch and own multi-touch attribution model tracking acquisition→activation→engagement→monetization journey
Reduce time-to-insight by 40% through automated reporting and self-service dashboards for growth team
Establish data quality SLAs with central Data team; document metric definitions to eliminate definition drift across BU
Run and analyze 5+ A/B tests supporting product roadmap priorities; own clean statistical read-outs and guardrail monitoring
KPIs You'll Own
Physician Activation Rate
% of new doctor signups completing key onboarding milestones within 14 days post-signup.
Monthly Churn Rate
% of active physicians disengaging month-over-month, tracked by product segment and cohort.
Unit Economics (CAC:LTV Ratio)
Customer acquisition cost vs. lifetime value by acquisition channel to optimize spend allocation.
Funnel Conversion Metrics
Drop-off rates at each step (signup → first login → first transaction) to identify friction points.
Dashboard SLA Adherence
% of automated reports delivered on-time with zero data quality issues.
Tools & Stack
Your Team
Your Manager
Director of Growth, Medical Practice Solutions BU
Current Team
Growth team (Product, Engineering, Marketing) + central Data team
New role to build analytics discipline in growth function
The Package
Salary
₹45L-60L base
Remote
Hybrid (São Paulo or Rio de Janeiro, Brazil)
Benefits & Perks
Company Intelligence
Afya is a healthcare SaaS platform supporting physicians throughout their professional journey with digital solutions for medical practice management and continuing education. Operating across Brazil, Afya serves thousands of doctors and clinics with integrated platforms designed specifically for medical workflows.
Customers
Physicians, clinics, and medical practices across Brazil
Culture
Mission-driven healthcare tech; data-informed decision making; collaborative cross-functional teams; inclusive hiring
Is This Role For You?
- You've built dashboards and run analyses that directly influenced growth team decisions at a B2B SaaS or marketplace company
- You're fluent in GA4, PowerBI, and SQL—and comfortable jumping into ambiguous data infrastructure to audit and improve it
- You thrive translating business questions into clean datasets and turning outputs back into clear, actionable recommendations
- You care about data quality and governance; you'll push back on sloppy tracking because you know bad data = bad decisions
- You want a pure analytics engineering role focused only on ETL/pipeline work—this is analytics driving business strategy
- You need a fully remote setup; this role requires hybrid presence in São Paulo or Rio
- You're uncomfortable with ambiguity—you'll inherit messy tracking and need to design the solution with stakeholders
Interview Process
Initial screening
Discussion of growth analytics background, tools experience (GA4, PowerBI, SQL), and a real scenario from your work
Take-home case study
Analyze sample dataset (physician signup → activation → retention); build a simple dashboard mockup and recommend next-step analyses
Cross-functional panel
Meet with Growth Lead, Product Manager, and Data team lead; discuss how you'd approach the multi-touch attribution rebuild and stakeholder management
Final conversation
Closing call with hiring manager on team vision, your growth trajectory, and logistics
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.