The Challenge
Port.io just closed a $100M Series C and is scaling fast with enterprise momentum. You'll own multi-channel demand generation for a platform reshaping how engineering orgs work-marketing to technical audiences who actually care about your product.
Your Mission
Launch 3+ integrated demand gen campaigns across paid, email, and content with documented baseline metrics
Build and optimize ABM targeting list for top 20 strategic accounts with outreach sequences
Set up accurate campaign attribution and pipeline tracking in CRM/marketing automation
Deliver 2 high-performing landing pages and content assets for developer audience
Achieve 25%+ improvement in campaign ROI through A/B testing and channel optimization
Generate 50+ qualified pipeline opportunities attributed to demand gen programs
Establish predictable CAC and pipeline velocity metrics across all channels
Scale ABM program to 40+ target accounts with measurable engagement and conversion data
KPIs You'll Own
Cost Per Acquisition (CAC)
Track blended acquisition cost across all demand gen channels to optimize spend efficiency.
Pipeline Velocity
Measure speed of opportunities moving through stages to understand demand gen impact on sales cycle.
Campaign ROI
Calculate return on investment per campaign and channel to identify highest-performing initiatives.
Attribution Rate
Percentage of pipeline and revenue correctly attributed to demand gen efforts across touchpoints.
Engagement Rate
Email open/click rates, landing page conversion rates, and webinar attendance for technical audiences.
Tools & Stack
Your Team
Your Manager
Head of Demand Generation
Current Team
Reporting structure suggests dedicated demand gen team; exact size not specified
New role-part of growth team expansion post-Series C
The Package
Salary
$120K-$150K base
Remote
On-site (Austin, TX)
Benefits & Perks
Company Intelligence
Port.io is an Agentic Engineering Platform helping modern engineering orgs unify their stack and automate workflows with AI. Post-$100M Series C, they're in hypergrowth with strong enterprise traction, positioning as the central nervous system for engineering teams.
Funding
$100M Series C
Customers
Enterprise engineering organizations
Culture
Product-led, fast-paced, high-growth, technical-focused
Is This Role For You?
- You have 5+ years running B2B demand gen or growth marketing campaigns-especially in DevTools, DevOps, or SaaS
- You speak fluent technical audiences and understand what engineers actually care about
- You're analytical and obsessed with attribution, CAC, and pipeline metrics-spreadsheets don't scare you
- You thrive owning campaigns end-to-end and shipping fast in hypergrowth environments
- You want hands-on execution, not just strategy-you're building landing pages and optimizing funnels yourself
- You need remote flexibility-this is on-site Austin, no negotiation
- You prefer strategic-only roles over execution and optimization work
- You don't have direct experience marketing to developers or technical buyers
- You're uncomfortable with constant iteration and fast-paced iteration cycles
Interview Process
Screening Call
Hiring manager reviews demand gen background, technical audience experience, and campaign execution examples
Case Study Interview
Walk through a past campaign-channel mix, creative approach, results, and what you'd optimize
Cross-Functional Panel
Meet Head of Demand Gen, Sales lead, and Product Marketing to assess collaboration fit
Reference Checks
Validation of campaign results and team collaboration from previous managers/colleagues
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.