The Challenge
Lema.AI is a well-funded cybersecurity startup redefining third-party risk management for enterprises. They're already revenue-generating with Fortune 500 customers, and they need a demand gen leader who thinks like a creative director-someone who can build campaigns from scratch, not just execute briefs.
Your Mission
Audit current demand gen channels (paid, organic, events, social) and develop a unified strategy aligned with CISO/GRC buyer priorities
Launch first founder thought leadership campaign across LinkedIn and contributed articles, establishing Lema's POV in the TPRM space
Set up end-to-end analytics framework tracking campaign performance to pipeline (not just vanity metrics), with weekly reporting to VP Marketing
Execute 2-3 paid campaigns targeting security and GRC leaders, establishing baseline CAC and pipeline contribution
Scale founder/brand thought leadership into a recurring cadence (1-2 pieces monthly) that drives measurable engagement and brand lift among target buyers
Achieve top 3 organic ranking for 5-10 high-intent keywords in TPRM and vendor risk space
Own full event strategy including 2 conference activations and 1 proprietary webinar series, each with clear pipeline metrics
Build and report on quarterly demand gen dashboard showing cost per pipeline stage, campaign efficiency, and ROI by channel
KPIs You'll Own
Pipeline influenced by demand gen channel
Revenue attributed to campaigns across paid, organic, events, and social-the north star metric.
Cost per pipeline stage (CPPL)
How much you're spending to move prospects from awareness to MQL to SQL, ensuring efficiency across channels.
Organic search traffic and rankings
Track impressions, clicks, and position for high-intent keywords targeting CISOs and GRC leaders.
Thought leadership engagement rate
Reach, engagement, and click-through rate on founder/brand content across LinkedIn, articles, and podcasts.
Event pipeline contribution
Opportunities and revenue generated from field events, conferences, and webinars as a percentage of total pipeline.
Tools & Stack
Your Team
Your Manager
VP of Marketing
Current Team
Unknown; you'll be individual contributor with outsized impact
New role or potential backfill-team composition not specified
The Package
Salary
$150K-$180K base
Equity
Employee stock options grant
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Lema.AI is a well-funded, emerging cybersecurity startup (backed by Team8, Salesforce, and F2) building the first risk engineering platform for third-party risk management (TPRM). Already revenue-generating with dozens of enterprise customers including Fortune 500 companies, operating out of New York and Tel Aviv.
Funding
$24M Series A (public)
Customers
Dozens of enterprise customers including Fortune 500 companies
Culture
Founder-led, proven leadership team; expects self-starters who move from idea to execution without waiting for briefs
Is This Role For You?
- You've built campaigns from scratch-not just inherited playbooks-and can prove the pipeline impact with real numbers
- You're strong across paid, organic, and events and can own the full funnel without being a specialist in only one channel
- You have experience with executive/founder thought leadership and can translate complex security concepts into compelling narratives for CISOs
- You're comfortable in fast-moving startups where you figure things out autonomously and have real input on how the brand shows up
- You need heavy process, detailed briefs, and clear guardrails-Lema wants someone who sees a blank slate as exciting
- You're a specialist in only one channel (e.g., only paid) and uncomfortable owning SEO, events, or social simultaneously
- You don't care about pipeline metrics-this role lives and dies by proving demand gen impact to revenue, not vanity metrics
Interview Process
Recruiter screen
Initial conversation to confirm demand gen background, portfolio, and fit with founder-led culture
VP Marketing conversation
Deep dive on your demand gen philosophy, past campaigns, and how you approach owning full funnel (paid, organic, events)
Founder or leadership conversation
Discussion about TPRM market, thought leadership strategy, and how you'd position Lema's unique POV
Case study or project brief
Potential take-home or discussion: How would you approach a demand gen campaign for a TPRM platform targeting CISOs?
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for demand generation jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Senior Marketing Strategist & Operations Manager, B2B Demand Generation
Intuit • Mountain View, CA 94043
Head of Demand Generation
Warp • New York
Director, Demand Generation - 11554
Coupa • United Kingdom
Senior Manager, Demand Generation, Paid Media
Jobgether • US
Context
About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.