Demand Generation Specialist, Mid-Market

Accountabilities

You will be responsible for designing, executing, and optimizing demand generation programs that drive qualified pipeline growth in the mid-market segment. This includes end-to-end campaign ownership and close collaboration with sales and marketing stakeholders.

• Develop and execute multi-channel demand generation campaigns focused on mid-market new logo acquisition

• Plan and manage integrated marketing programs across email, webinars, paid media, content syndication, and events

• Build and optimize email nurture flows to convert top-of-funnel leads into MQLs for SDR handoff

• Lead webinar programs, including speaker coordination, promotion strategy, scheduling, and live execution

• Support field events and conferences, including pre-event promotion and post-event engagement follow-up

• Partner with SDR and sales teams to align on campaign performance, insights, and optimization opportunities

• Analyze funnel metrics, campaign attribution, and pipeline performance to inform strategy and reporting

• Document campaign processes, insights, and workflows to ensure transparency and scalability

• Continuously test and optimize campaigns using an experimentation mindset

Requirements The ideal candidate brings early-to-mid level experience in B2B demand generation or digital marketing, with strong execution skills and a passion for data-driven growth.

• 2-3 years of experience in B2B demand generation, campaign management, or digital marketing

• Experience executing multi-channel marketing programs across email, webinars, paid media, and events

• Background in SaaS, cybersecurity, or enterprise technology marketing is preferred

• Strong understanding of marketing funnel metrics, lead lifecycle, and campaign attribution

• Hands-on experience with tools such as Salesforce, HubSpot or Marketo, and analytics platforms

• Familiarity with paid media platforms such as LinkedIn Campaign Manager and Google Ads

• Strong project management skills with ability to handle multiple concurrent campaigns

• Excellent communication and collaboration skills across marketing, sales, and operations teams

• Analytical mindset with ability to translate data into actionable insights

• Proactive, hands-on attitude with a strong bias for execution and experimentation

Benefits

• Competitive compensation aligned with experience and market standards

• Comprehensive health, financial, and wellness benefits

• Professional development budget to support continuous learning and growth

• Wellness days and dedicated wellness initiatives

• Lifestyle spending account to support personal well-being

• Employee recognition programs celebrating impact and achievement

• Collaborative, inclusive, and high-performance culture

• Opportunity to contribute to a fast-growing SaaS environment with strong career progression

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1