The Challenge
GrowthLoop is the AI-powered marketing engine behind enterprise growth at Google, Costco, and Albertsons. You'll operationalize their ABM strategy across named accounts, turning product momentum and content into coordinated campaigns that drive measurable pipeline.
Your Mission
Launch and own 3-4 ABM email campaign sequences for priority named accounts in HubSpot with defined audiences, messaging tiers, and sales handoff logic
Build accurate HubSpot audience segments for the entire named account portfolio, mapping target personas and firmographic criteria
Establish baseline performance reporting: track account reach, engagement rates, and opportunities generated by campaign by week 8
Partner with Sales to align on 2-3 active account motions, coordinating timing and messaging to avoid fatigue and maximize relevance
Scale ABM campaigns to cover full named account portfolio with 5+ active multi-touch journeys, each optimized for top-to-mid funnel
Achieve 30%+ engagement rate on ABM emails and generate minimum 15-20 qualified opportunities attributed to campaigns
Establish monthly cadence of content-to-campaign conversion, turning 2-3 product launches into structured ABM programs
Own end-to-end optimization loop: analyze performance data monthly, test messaging variants, refine segmentation, and document learnings for team scaling
KPIs You'll Own
Account Reach Rate
Percentage of named accounts touched by at least one ABM campaign each quarter, target 85%+
Email Engagement Depth
Multi-touch engagement by account (opens, clicks, replies) across entire journey, not just open rate
Pipeline Influence from ABM
Revenue-qualified opportunities and pipeline value directly attributed to your ABM campaigns, measured monthly
Campaign-to-Sales Handoff Time
Days from ABM engagement to Sales qualified conversation, target <5 days for hot accounts
Content Resonance Score
Which assets drive highest engagement and conversion by account segment, tested and iterated monthly
Tools & Stack
Your Team
Your Manager
Head of Demand Generation or VP of Marketing (not specified)
Current Team
Sales, Partnerships, Product, Content teams (cross-functional collaboration model)
New role—building out ABM capability as part of GTM scaling
The Package
Salary
$115K-$125K base
Remote
On-site (location not specified; applicants should clarify with company)
Benefits & Perks
Company Intelligence
GrowthLoop is an AI-powered marketing platform on the data cloud, helping enterprise innovators drive compound growth through agentic AI and campaign automation. Featured on G2 as a momentum leader with best ROI, it's trusted by thousands of marketers at Fortune 500 companies to scale campaigns, optimize performance, and close the loop between data and revenue.
Customers
Google, Costco, Albertsons, and thousands of enterprise marketers
Culture
Love Our Customer, Make It So, Put We Over Me, Be Human, Aim High—execution-focused, collaborative, long-term thinking
Is This Role For You?
- You're fluent in HubSpot and email campaign architecture—building segments, sequencing, and logic is second nature
- You obsess over metrics: you don't just send campaigns, you measure reach, engagement, conversion, and pipeline impact religiously
- You thrive in ambiguity and cross-functional settings—you can translate Sales needs, Product news, and Content assets into coordinated ABM plays
- You're scrappy and iterative: you'll run weekly optimization loops, test messaging, pause underperforming sequences, and double down on winners
- You have 3-5 years of demand generation, ABM, or marketing ops experience with proven track record of campaigns driving pipeline
- You treat email as a spray-and-pray channel—this role demands segmentation discipline, account-level precision, and performance obsession
- You need someone else to translate product features into buyer-resonant messaging; you need to own content-to-campaign conversion end-to-end
- You're a generalist marketer who prefers wearing many hats over going deep in one motion; ABM and demand gen are your singular focus here
Interview Process
Phone Screen
Recruiter confirms ABM and HubSpot experience, demand gen background, and role expectations (30 min)
Hiring Manager Interview
Head of Demand Gen or VP of Marketing dives into your ABM strategy, campaign examples, and how you measure success (45 min)
Case Study or Work Sample
You may be asked to review a sample product launch brief and outline an ABM campaign approach—audience, messaging, sequencing, success metrics (async, 1-2 hours)
Cross-Functional Chat
Brief conversation with Sales leader or Partnerships lead to assess collaboration style and alignment on account strategy (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Demand Generation Roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.