Demand Generation Manager (f/m/d)

🌎 Why deskbird?

We are building a

regionally aligned, revenue-driven GTM organization

where each market owns its pipeline and ARR targets.

The Demand Generation Manager (f/m/d) for France & Southern Europe will own the

end-to-end pipeline generation strategy and execution

for the region.

This role is responsible for:

• Driving pipeline and revenue growth in France & Southern Europe
• Leading all regional demand initiatives (ABM, field, campaigns)
• Acting as the

  central orchestrator of GTM efforts in the region

This is a

high-ownership, highly hands-on role

combining strategy, execution, and cross-functional leadership.

This is a

hybrid

role based out of our Paris hub.

💥 Your Role

1. Own Regional Pipeline & ARR Targets

• Own pipeline generation targets for France & Southern Europe (in close alignment with Sales)
• Be accountable for: Pipeline volume and quality & contribution to ARR.
• Translate global strategy into a clear regional plan.

2. Lead Regional GTM Strategy & Execution

• Define and execute the

  regional demand strategy

  across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
• Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.

3. Act as the GTM Orchestrator

• Work as one team with: Regional Sales & BDRs.
• Align on: Target accounts, campaign priorities & pipeline gaps.

4. Execute Hands-On Across Channels

• Plan and run events (from concept to execution).
• Build and launch campaigns.
• Write campaign messaging and landing page content.
• Set up and manage campaign assets (with support where needed).
• From strategy to execution - you are expected to operate end-to-end.

5. Drive ABM & Upmarket Motion

• Partner with Sales and BDRs on: Target account selection & account-level strategies.
• Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.

6. Measure & Optimize Performance

• Track: Pipeline generated, conversion rates & campaign ROI.
• Continuously optimize: Channel mix, messaging & execution.
• Partner with GTM Ops to ensure: Clean tracking & clear attribution.

🧠 What You Bring

• Must be located in

  France

• Native French

  + strong English

• 5-8+

  years in

  B2B SaaS

  demand generation / growth roles
• Deep understanding of the

  French and Southern European market

• Strong experience in: Field marketing (events), ABM & campaign execution.
• Experience working closely with sales teams.
• High ownership (thinks like a GM of the region).
• Strong executor (able to get things done independently)

What Success Looks Like within 6-12 months:

• Strong, predictable pipeline generation in France & Southern Europe (or at least France)
• High alignment between marketing, BDR, and sales
• Effective ABM and field motion driving upmarket growth
• Measurable contribution to ARR
• Clear visibility into what works and scales

✨ What We Offer

• Attractive OTE:

  Competitive base plus variable, and meaningful stock options.

• Unlimited annual leave:

  Plenty of time off to recharge.

• Home office support:

  Financial contribution to set up a comfortable, productive home office.

• Annual company summit:

  Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).

• Team “Bursts”:

  Opportunities to collaborate with your team in person.

• Learning & development:

  Annual budget for coaching, certifications, and conferences.