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Data & Analytics

Social Media Analyst

  • Bogotá
  • Semi-senior
  • On-site
  • Full time
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Location

Bogotá

Setup

On-site

Posted

today

Lo que harás

We’re looking for someone who is curious, eager to grow, and passionate about Social Digital Media. You don’t need a lot of experience-but is important the drive to learn, communicate effectively, and pay attention to detail. The ideal candidate is proactive, motivated to develop in a digital environment, and excited to grow alongside over 5,000 employees at Publicis Global Delivery worldwide. If you’re interested in digital transformation, teamwork, and social media, we want to hear from you!

Setup social campaigns, within each required platform, following agency and advertiser guidelines. Co-Participate in weekly status calls Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives. Ensuring the quality of deliverables and campaign set up within the social media platforms. Proactively makes suggestions and troubleshoots issues.

  • Maintain daily communication with the client’s campaign managers.
  • Report any issues that can spark within the operation promptly.
  • Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors
  • Assist to Social and Digital media training sessions and complete the required certification and updates

Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables. Proactively identify growth opportunities and regularly communicate them to client. Help develop documentation of best practices for improving operational efficiencies within the team and the group. Keep abreast of industry trends through advertising and media journals and recognized marketing source. Generate powerful insights that add value to campaign performance and focus on better results.

Must have

Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field. English Level B2 or above. Minimum 1 year of experience running social media advertising campaigns in social paid media platforms (Meta Ads). Intermediate Excel Knowledge. Intermediate social media campaign management/optimization knowledge and reporting experience. Positive attitude and willingness to learn Good Communication skills. Result oriented skills. Attention to details skills. Analytical skills.

Nice to have

Basic familiarity with at least one social media platform, such as: LinkedIn Ads TikTok for Business Snapchat Ads Pinterest Ads

Strong knowledge in one/two of the following fields

Community Management Media planning Media Buying Creative strategy Bidding Management Tools

Ready when you are

Interested in this role?

Apply now and hear back within days, not weeks.

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About Data & Analytics roles

Data & analytics professionals in marketing transform raw data into actionable insights. They build dashboards, run attribution analysis, design experiments, and help marketing teams make data-driven decisions.

SQLPython/RDashboard building (Looker, Tableau)Statistical analysisMarketing attribution
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