The Challenge
Wingstop is scaling fast as one of the restaurant industry's hottest brands, and they need you to own the entire CRM engine. You'll build 1:1 customer experiences across email and push that drive acquisition, frequency, retention, and reactivation-while connecting CRM into larger cross-channel journeys that move the needle.
Your Mission
Audit current Email & Push performance, identify top 3 quick wins, and execute optimization roadmap with agency partners
Map customer lifecycle moments (acquisition, onboarding, frequency, retention, reactivation) and build messaging/segmentation strategies for each
Establish weekly reporting cadence and KPI dashboard to track CRM channel performance against business objectives
Align CRM strategy with Brand, Field, and Media teams to integrate personalization into broader marketing plans
Launch 3-4 new automated cross-channel journeys that increase customer frequency or AOV by measurable %, tracked weekly
Build and execute learning agenda for Email & Push with A/B testing roadmap to improve CTR, conversion, and engagement by 15%+
Develop advanced segmentation and personalization playbook using customer insights, unlocking 1:1 targeting capabilities
Own full CRM communications calendar and campaign execution quality, reducing turnaround time and improving creative performance
KPIs You'll Own
Email Open Rate & CTR
Track segment and campaign-level performance weekly to identify optimization opportunities and creative winners.
Push Notification Engagement
Monitor conversion lift, frequency impact, and unsubscribe rates to balance messaging cadence with retention.
Customer Lifecycle Metrics
Measure acquisition cost, repeat purchase rate, and reactivation revenue attributed to CRM campaigns.
Personalization Impact
Quantify lift from segmented/targeted vs. broadcast messaging and track automation adoption across journeys.
Tools & Stack
Your Team
Your Manager
Head of Customer Engagement or Chief Marketing Officer (not specified)
Current Team
Associate Manager of Personalization & CRM, agency partners, internal marketing and technology teams, cross-functional Brand/PR/Field/Media
New role or backfill (not specified-assume backfill for growth scaling)
The Package
Salary
$95K-$125K base
Remote
On-site, Dallas-Fort Worth Metroplex
Benefits & Perks
Company Intelligence
Wingstop is a rapidly growing restaurant brand founded in 1994, operating as a flavor-first QSR concept with a franchise-partner model. They've scaled to billions of wings served globally and are doubling down on digital customer engagement to fuel the next phase of growth. The company culture is built on being entrepreneurial, service-minded, fun, and authentic.
Founded
1994
Culture
Entrepreneurial, service-minded, fun, authentic; collaborative and people-first (The Wingstop Way)
Is This Role For You?
- You've managed email, push, or SMS campaigns at scale and can prove impact with real metrics (CTR, AOV lift, repeat purchase rate)
- You thrive building cross-functional alignment-you speak the language of Brand, Media, and Product teams equally well
- You obsess over the customer lifecycle and think in journeys, not broadcasts; segmentation and personalization excite you
- You're comfortable with ambiguity and can work both independently and with external agency partners to execute a vision
- You have 5+ years in CRM, lifecycle marketing, or performance marketing with a track record of innovation and continuous optimization
- You're looking for a fully remote role-this is on-site in Dallas only
- You prefer execution-only roles; this requires strategic thinking, thought leadership, and cross-team influence
- You don't have hands-on experience managing email or push campaigns and interpreting performance data weekly
Interview Process
Phone Screen
Recruiter confirms CRM experience, lifecycle marketing background, and cultural fit with Wingstop's entrepreneurial values
Manager Interview
Deep dive on past campaign performance, personalization strategies, cross-functional collaboration, and how you measure success
Cross-Functional Panel
Meet with Brand, Media, and Product leads to assess alignment capability and strategic thinking on customer journeys
Case Study or Take-Home
Likely a real or hypothetical CRM strategy challenge-design a lifecycle campaign or optimization roadmap for review
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.