The Challenge
Raisin is a $80B AUM fintech platform scaling its US direct-to-consumer savings business. You'll build the CRM strategy and analytics engine from the ground up—owning the entire customer lifecycle from onboarding through retention, with the speed of a startup backed by a global fintech operating across 4 countries.
Your Mission
Audit current CRM stack, tools, and customer journey mapping; define gaps and quick wins for the US platform
Establish baseline KPI framework and measurement foundation across onboarding, activation, engagement, and retention
Hire and onboard core CRM team (estimated 2-3 direct reports minimum); define roles and ownership model
Launch first 2-3 high-impact customer segments with personalized engagement campaigns and A/B test framework
Deliver comprehensive customer segmentation strategy (behavioral, demographic, transactional) driving 15%+ improvement in retention KPIs
Execute retention and win-back campaign roadmap with data-backed playbooks; measure incremental revenue impact
Build Voice of Customer program; integrate customer feedback into product and marketing roadmaps systematically
Scale experimentation capacity: run 8+ A/B tests, optimize channel mix, and demonstrate clear ROI on CRM spend
KPIs You'll Own
Customer Retention Rate (by cohort & segment)
Track retention curves for deposit products; benchmark against industry and prior cohorts to measure CRM program impact.
Churn Prediction Accuracy & Win-Back Rate
Measure predictive model performance on at-risk customers and conversion rate of win-back campaigns.
Campaign ROI & Cost per Engaged Customer
Monitor efficiency of email, push, and digital campaigns; track incremental revenue per dollar spent.
Lifetime Value (LTV) & Product Adoption Rate
Measure customer value growth and cross-product usage; tie CRM interventions to LTV improvement.
Net Promoter Score (NPS) & Customer Satisfaction
Track sentiment and satisfaction by segment; use as leading indicator for retention and growth.
Tools & Stack
Your Team
Your Manager
Likely CMO or VP of Growth (not specified; clarify during interview)
Current Team
Team size not specified; expect to inherit 0-2 existing CRM personnel and hire to 4-6 total
New VP-level hire; significant team build expected
The Package
Salary
$200K-$280K
Equity
Likely (standard for FinTech VP roles; equity details TBD)
Remote
On-site, New York, NY (full-time)
Benefits & Perks
Company Intelligence
Raisin is a €160B TAM fintech platform connecting 1M+ investors with banks across the EU, UK, and US. Founded in 2012, the company manages €80B in assets and has generated €5B in customer returns. Operating as a startup within a global fintech, Raisin US (launched 2019) is scaling the proven European savings marketplace model to American consumers.
Founded
2012
Team Size
800
Funding
Not disclosed (private; well-capitalized)
Customers
1M+ individual investors across EU, UK, US
Culture
Startup mentorship, hands-on execution, cross-functional collaboration, ownership mindset
Is This Role For You?
- You've built CRM or customer engagement programs at scale (ideally 500K+ user base) with measurable retention impact
- You're fluent in analytics: SQL, cohort analysis, experimentation design, and linking CRM to business metrics
- You thrive leading teams and building functions from scratch; you're as comfortable with spreadsheets as strategy
- You have FinTech or financial services experience (banking, payments, wealth, lending) and understand regulatory nuance
- You expect a fully staffed team and mature CRM infrastructure on day one; this is a build-and-scale role
- You're allergic to analytics or prefer campaign execution over data-driven strategy and testing
- You've only worked in B2B or highly transactional CRM; this requires deep consumer behavior expertise
Interview Process
Recruiter Screen
Fit, background, and clarity on role expectations (likely 30 min)
Hiring Manager / VP of Growth
Deep dive on CRM strategy, team building, and alignment with US product roadmap (60 min)
Peer Interviews (Product, Analytics, Marketing)
Assess cross-functional collaboration and customer lens (2 rounds, 45 min each)
Executive Round (CEO or CFO)
Business acumen, fintech knowledge, and long-term vision for customer engagement (45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.