The Challenge
VML, a WPP creative powerhouse working with Fortune 500 brands like Microsoft and Coca-Cola, needs a CRM strategist who can mine customer data into compelling lifecycle campaigns. You'll translate analytics into creative briefs that drive acquisition, engagement, and retention across their client roster.
Your Mission
Own 2-3 client CRM strategy projects end-to-end, from opportunity definition to research completion
Build 3+ competitive analyses and market research reports that identify whitespace opportunities
Partner with analytics teams to develop 2 CRM optimization recommendations with measurable impact frameworks
Present insights to clients in 4+ pitches, testing storytelling approach for data translation effectiveness
Drive CRM strategy across full customer lifecycle for 3+ major clients (lead gen through retention)
Develop playbook documenting best practices for translating campaign data into creative recommendations
Launch 5+ optimized CRM campaigns with documented lift in engagement/conversion metrics
Build reputation as go-to strategist for complex data storytelling within VML Seattle team
KPIs You'll Own
Campaign Optimization Recommendations Implemented
Number of strategic recommendations developed that move into creative execution
Client Insight Report Adoption Rate
Percentage of strategic insights and recommendations that clients approve and actionate
CRM Lifecycle Campaign Performance Lift
Average performance improvement (CTR, conversion rate, retention) vs. baseline for campaigns you strategized
Time to Insight
Speed at which you translate raw data into actionable strategic recommendations for clients
Tools & Stack
Your Team
Your Manager
Not specified; likely CRM or Strategy Lead
Current Team
Analytics team, creative team, client management
New role or backfill, not specified
The Package
Salary
$95K-$125K base
Remote
On-site, Seattle, WA, Full-time contract
Benefits & Perks
Company Intelligence
VML is a WPP creative agency combining brand, customer, and commerce experience for blue-chip clients. The company operates a global network of 26,000 people across 55+ markets, recognized by Forrester Wave as a leader in creative services, digital experience, and marketing measurement.
Team Size
26,000+
Customers
AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, Wendy's
Culture
Human-first, innovative, award-winning; data-driven with creative rigor
Is This Role For You?
- You're equally comfortable with Excel and storytelling, data analyst meets creative strategist
- You thrive translating messy datasets into clear strategic narratives for C-suite audiences
- You want exposure to major brand CRM challenges across multiple verticals (pharma, F&B, tech, automotive)
- You're proactive, curious, and enjoy the detective work of uncovering hidden customer insights
- You need remote flexibility, this is on-site Seattle, full-time contract
- You're execution-focused without strategic thinking, this role is insight-first
- You lack comfort with data analysis or presenting to clients with confidence
Interview Process
Initial screening
Phone call to assess CRM background and storytelling examples
Case study presentation
You'll present how you'd approach a customer lifecycle challenge with sample data
Team meet
Conversation with analytics and creative leads to assess collaboration fit
Client context
Discussion of how you'd handle client briefings and feedback integration
Ready when you are
Interested in this role?
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.